Today, AdWeek debut its Cause Marketing report and I was all over it.
Described as a, “a deep dive into the rapidly evolving nonprofit world,” it features organizations who are doing an amazing job at pushing the envelope when it comes to cause marketing.
A few highlights:
- Staff writer Robert Klara and staff artist Yuliya Kim have created a detailed infographic looking at the millions of lives saved and improved by the Gates Foundation, which has given an astounding $36.7 billion to global charities since being founded in 2000.
- Brands, especially tech leaders, have quickly become the most potent opponents of anti-LGBT state laws. Staff writer Christine Birkner looks at how corporations have shifted from being part of “the establishment” to being advocates for progressive policies.
- Virtual reality can often seem impractical, but VR has quickly proven its value to nonprofits looking for new ways to create emotional connections between potential donors and charitable work being done overseas. Staff writer Marty Swant reports on the trend, alongside Adweek’s video production team, Alfred Maskeroni and John Tejada.
- We often only see the downsides of anonymity on apps like Whisper, but staff writer Lauren Johnson reports on how nonprofits are also discovering the benefits of encouraging conversation in a place where young people can be open and honest.
Um …you know I’m in heaven, right? What do you think of AdWeek’s cause marketing report?