Podcast: LinkedIn’s Fundraising Power

LinkedIn as a fundraising powerhouse? Um, Yeah.

From finding highly engaged volunteers to donor cultivation to an offering of several NPO specific tools, it’s one of the best social media platforms to support individual giving efforts. I had a blast chatting it up with Taylor Shanklin of Pursuant about, “How to use LinkedIn for Your Nonprofit.”

Take a listen:

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Ad Love: My Brother’s Keeper

Just in time for Christmas, My Brother’s Keeper, President Barack Obama’s program dedicated to guiding young men of color, released a new star-studded PSA.

The ad features two well-known friends of Obama: rap star Chance The Rapper and Golden State Warriors star Stephen Curry.

The video is a montage of Chance, Steph, Obama, and various young people watching a video on their respective devices. In the commercial you hear Obama’s voice say:

“I want you to know, you matter. There is nothing, not a single thing, that’s more important to the future of America than whether or not young people all across this country can achieve their dreams.”

Watch the My Brother’s Keeper ad below:

Beyoncé Teams Up With UNICEF

Beyoncé is giving back in a big way to help better the lives of African children.

 

The singer recently announced that she has teamed up with global humanitarian organization UNICEF to launch BEYGOOD4BURUNDI, an initiative to help supply water to kids in need in the landlocked East African country.

 

As part of the multi-year partnership, Bey plans to support programs that aim to improve the quality of and access to water in some of the hardest-to-reach areas of a country, where nearly half of the population struggles to find a supply of safe water. This deeply affects children, who not only become more susceptible to diseases because of a lack of water but are also forced to skip school in order to walk long distances in search of it.

“Access to water is a fundamental right,” Beyoncé said in a statement. “When you give children clean and safe water, you don’t just give them life, you give them health, an education, and a brighter future. I am committed to helping drive lasting solutions to the water crisis in Burundi.”

 

The singer is leading this effort on behalf of her philanthropy-focused brand BeyGOODwhich she started in 2013 as a way to give back and pay it forward. Now, in teaming up with UNICEF, she plans to help support the construction of new, easy-to-use wells and to improve the water and sanitation facilities in schools in four priority regions across the country.

 

“Addressing the global water crisis is one of the defining challenges of our time, and the children of Burundi are among the most vulnerable,” Caryl M. Stern, President and CEO of UNICEF USA, said in a statement. “This unique partnership combines UNICEF’s decades of expertise in providing clean water to children in Burundi and around the world with the power and influence of the entertainment world to bring about social change.”

This Art Exhibition Is Raising Money for Women to Run for Office

The art exhibition “She Inspires,” which opened May 2 at the Untitled Space in New York, showcases artwork inspired by women who left their mark on history. The massive collection includes portraits of historical figures like Egyptian queen Nefertiti, Nina Simone, and Queen Elizabeth II, and contemporary icons including Michelle Obama and Alicia Keys. Ten percent of the show’s proceeds will go to She Should Run, an organization that encourages women to run for office.

Nineteen paintings from the show appear in the exhibit and each image is noted with the women who inspired the piece. Artist Rebecca Leveille explained choosing Michelle Obama for her portrait State of Grace: “What she represents in all her actions, in her very identity, the best things about what a powerful woman is and what they can do with the grace of their spirit — she inspires,” she said. Click the image below to preview the exhibit.

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Ad Love: Nike Equality

Recently, the chief executive of Nike joined a string of top executives in slamming Donald Trump’s immigration ban, and  called the policy a threat to values that are at the multinational sports retailer’s core. Mark Parker said that Nike believes in a world where everyone celebrates the power of diversity.

“Regardless of whether or how you worship, where you come from or who you love, everyone’s individual experience is what make us stronger as a whole,” he wrote.“This is a policy we don’t support.”

The company has followed up with a new 90-second spot that “encourages people to take the fairness and respect they see in sport and translate them off the field,” according to a release. The ad features LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas, and Victor Cruz. Actor Michael B. Jordan appears briefly and provides the ad’s voiceover. The soundtrack is a new recording of Sam Cooke’s “A Change Is Gonna Come” from Alicia Keys, who can also be seen in the spot.

The initiative “is centered on using Nike’s voice and the power of sport to inspire people to take action in their communities, with Nike leading by example with its recently announced partnerships with world-class organizations [PeacePlayers International and Mentor: The National Mentoring Partnership] dedicated to advancing this work.”

Nike has also announced plans to donate $5 million in 2017 to “numerous organizations that advance equality in communities across the U.S., including Mentor and PeacePlayers.”

Just do it, Y’all…

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T-Mobile Gets In On #GivingTuesday

Today, one of my favorite brands, T-Mobile, turns into the ultimate giving machine to celebrate the global day of giving — #GivingTuesday.

Since T-Mobile Tuesdays launched in June of 2016, T-Mobile customers have redeemed more than 20 million thank you gifts – shoot, on many days, I have gotten a Lyft ride home, courtesy of the Un-carrier. Now, T-Mobile is going one step further to celebrate the season by donating up to $500,000 to thank local Boys & Girls Clubs across the USA. The Un-carrier is even matching text-to-donate donations from non-customers.

Un-carrier customers look forward to each T-Mobile Tuesday when they get thanked with free stuff and a chance to win something epic. For #GivingTuesday T-Mobile customers get a chance to win $50, $250 or $5,000 prizes for their local Boys & Girls Clubs, which the Un-carrier will donate on the winning customer’s behalf.

But that’s not all. Even carrier customers can get in on the good vibes next week! On #GivingTuesday, anyone can text TUESDAY to 20222 to make a $5 donation to Boys & Girls Clubs, and T-Mobile will match that donation — whether you are a T-Mobile customer or not! Plus, you can do it again and again, and T-Mobile will keep on matching your donations up to $80 per person.

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Of course, on #GivingTuesday, T-Mobile is still thanking its customers with a free FandangoNow movie rental and Wendy’s small Frosty. T-Mobile has partnered with some of the best and coolest brands to thank its customers every single week including Fandango, Lyft, Subway, StubHub, Wendy’s, VUDU, Universal Pictures, Buffalo Wild Wings and more… with new gifts and more partners all the time.

 

Virtual Reality Gives an Inside Look at Causes

Oh my goodness. Can I tell you how excited I am about what I just stumbled upon? It wasn’t the Samsung Experience store here in NY which, no doubt, is pretty amazing.

It was an AdWeek feature on how Virtual Reality technology is being used to support fundraising efforts. This is huge. I know from experience that NPOs struggle with getting people to truly understand beyond the use of traditional images. Hence why so many of them hopped on the bandwagon when infographics became popular.

VR films go further – they take people INTO a cause. Check out this one from the organization, Pencils of Promise.

Oh, and get the full scoop on how VR is being used to support NPOs from AdWeek.

 

AdWeek Intros Cause Marketing Report

Today, AdWeek debut its Cause Marketing report and I was all over it.

Described as a, “a deep dive into the rapidly evolving nonprofit world,” it features organizations who are doing an amazing job at pushing the envelope when it comes to cause marketing.

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A few highlights:

    • Staff writer Robert Klara and staff artist Yuliya Kim have created a detailed infographic looking at the millions of lives saved and improved by the Gates Foundation, which has given an astounding $36.7 billion to global charities since being founded in 2000.
    • Brands, especially tech leaders, have quickly become the most potent opponents of anti-LGBT state laws. Staff writer Christine Birkner looks at how corporations have shifted from being part of “the establishment” to being advocates for progressive policies.
    • Virtual reality can often seem impractical, but VR has quickly proven its value to nonprofits looking for new ways to create emotional connections between potential donors and charitable work being done overseas. Staff writer Marty Swant reports on the trend, alongside Adweek’s video production team, Alfred Maskeroni and John Tejada.
    • We often only see the downsides of anonymity on apps like Whisper, but staff writer Lauren Johnson reports on how nonprofits are also discovering the benefits of encouraging conversation in a place where young people can be open and honest.

Um …you know I’m in heaven, right? What do you think of AdWeek’s cause marketing report?

Buy a Lady a Drink.

to launch an eye-catching campaign to halt one of the most onerous tasks faced by women in developing nations: the hours-long daily route of hauling water, usually by foot, over long distances.

Obtaining water is a real issue – here in the US and worldwide. The statistics don’t lie: at least 760 million people lack access to safe, secure and clean water. Women and children spend about 140 million hours a day collecting water. And while mobile technology has opened more economic doors, one disturbing fact is that more people worldwide own a cell phone than own a toilet. Stella Artois’ campaign, which enlists Water.org’s founders Matt Damon and Gary White, is a step in raising awareness about this massive problem.

The campaign started with Stella Artois donating $1.2 million to the cause. The company is raising additional funds through the sales of artistic limited-edition beer glasses. Water.org says the purchase of one glass, at $12, is enough to provide one person clean drinking water for five years. As of now the 20,000 put up for sale in the U.S. have completely sold out.

Water.org already has a strong track record of providing market-based solutions to the lack of clean water worldwide. The NGO has focused on microfinance programs that lend assistance to projects such as building private toilets to gaining access to municipal water taps. As of last fall, Water.org has invested US$10.6 million in almost 450,000 loans across nine countries. Considering the fact water scarcity is one of the biggest threats to global economic and political stability, more efforts such as this Stella Artois-Water.org partnership need to be supported.

Check out one of several videos which highlight what women and children endure in securing water for their daily needs below:

 

Netflix Gives $100 Mil to Support Education

Netflix founder and chief executive Reed Hastings, a longtime supporter of charter schools, is creating a $100 million foundation for education, he announced on his Facebook page earlier in the week.

The Hastings Fund launched with grants totaling $1.5 million to the Hispanic Foundation of Silicon Valley and UNCF scholarship funds, donations meant to help minority students access college.

According to the fund’s website, the aim is to, “partner with communities to significantly increase the number of students who have access to rich and holistic educational experiences.”  netflixlogowide

The fund’s chief executive is Neerav Kingsland, a charter-school proponent who previously led New Schools for New Orleans. The nonprofit played a key role in shaping the city’s post-Hurricane Katrina educational system, in which more than 90 percent of children attend charter schools.

Hastings joins the likes of Bill Gates and Mark Zuckerberg, tech billionaires interested in using their money to improve education. Critics have accused them of using their money to reshape education according to their own ideas, circumventing the democratic process.

Find out more about the Hastings Fund here.