Jet Blue Gives Away Flights to Do-Gooders

I love Jet Blue.

The month of November is the JetBlue For Good Month. To commemorate JetBlue’s continued commitment to giving back and doing good, the carrier is adding a new mystery destination to its network this November, dubbed, “Destination Good.” From October 16 through October 26, those who are keen on joining JetBlue for a volunteer experience can #CheckInForGoodOnline at https://jetbluecheckinforgood.com or at JetBlue’s pop-up kiosks in surprise locations in Los Angeles and New York City to enter for a chance to partake in the service trip.

This will be a 4-day service trip to Destination Good, scheduled to depart on Giving Tuesday, November 27, from New York’s JFK International Airport. To up the fun factor, contest winners will not know where they are headed until the morning of November 27. JetBlue will be picking up to 50 do-gooders to volunteer alongside some of JetBlue’s crewmembers and non-profit partners. Successful contest entrants will be notified by November 20, 2018. The chosen do-gooders can each bring a guest along.

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During their stay in Destination Good, all participants will engage in daily volunteer and service activities that emphasize on the three pillars of the JetBlue For Good platform: (i) youth and education; (ii) community, and (iii) the environment.

No purchase is necessary for one to enter the Destination Good contest. Keep in mind the contest is open only to legal residents of the 50 U.S. states and D.C. who are 18-years-old or older and have a valid passport.

Those who enter the contest are required to answer philanthropic-related questions and their answers will be judged to determine who the winners will be. Contest entrants have to fill out a short questionnaire about what ‘Good’ they have to declare. For starters, JetBlue is looking for passionate souls who enjoy philanthropy and volunteering – regardless if one is a newbie or experienced volunteer.

October 11 – The Day of The Girl

Everyone get ready for the Day of the Girl.

Taking place on October 11, and with ads and content aimed at encouraging education, career-role models and mentoring, organizations hope to bring awareness to the many ways the world needs to uplift young women.

Mattel’s Barbie is introducing the Dream Gap Project, an initiative it hopes will raise awareness of ways girls are blocked from reaching their potential. The company cites research showing that by age 5, girls are less likely to view themselves and other girls as either smart or competent.

A launch video stars a handful of young girls talking about the many ways they inadvertently undermine daughters: They are twice as likely to Google “Is my son gifted?” than they are “Is my daughter gifted?” for example, and far less likely to give girls science-related toys.

The effort also includes a collaboration with New York University associate professor Andrei Cimpian for a two-year post-doctoral fellowship, focusing on the Dream Gap in girls between the ages of 5 and 7. And the brand, which generated plenty of buzz with the launch of its “Inspirational Women” collection earlier this year, including fencers, boxers, snowboarders and artists, says it plans to highlight at least 10 “empowering female” role models around the world each year.

Meanwhile, Unilever’s Dove is debuting The Girl Collective, “a sisterhood on a mission to raise the self-esteem of girls everywhere,” with a vow to reach an additional 20 million girls with messages “that can protect them from the outside voices that influence how they feel about their appearance.” Shonda Rhimes, the filmmaker who has been partnering with the brand on Real Beauty Production videos, hosted the kickoff event on Facebook Live.

Nonprofits are talking about Day of the Girl, too. Girls Inc., citing research that a third of girls between 7 and 10 say their appearance is the most important thing about them, is celebrating the day with the launch of “Pretty,” a book that urges girls to be pretty brave, pretty confident and pretty strong.

It’s also got a social component, using #theprettyconversation and #selfworthies, pointing out that 35% of girls worry about being tagged in photos that make them seem unattractive, and 65% agree that ads and media set unrealistic standards.

And Plan International is sponsoring girls’ takeovers around the world, including a #DayOfTheGirl emoji for Twitter. Its U.K. division is using the occasion to launch a new video campaign aimed at preventing street harassment.

Levi Strauss teams up with gun control group

Levi Strauss & Co. has announced it is launching a series of new initiatives to benefit groups working to prevent gun violence.

Levi Strauss’s CEO and President Chip Bergh wrote in Fortune on Tuesday that the company “simply cannot stand by silently when it comes to issues that threaten the very fabric of the communities where we live and work.”

“You may wonder why a company that doesn’t manufacture or sell guns is wading into this issue, but for us, it’s simple,” Bergh wrote. “Americans shouldn’t have to live in fear of gun violence. It’s an issue that affects all of us — all generations and all walks of life.”

He added that he is not advocating to repeal the 2nd Amendment nor calling gun owners irresponsible.

“We can’t insulate ourselves from every threat,” Bergh wrote. “We can’t ‘harden’ every place we gather — whether it be our schools, workplaces, shops, churches, or entertainment venues. But we can take common-sense, measurable steps — like criminal background checks on all gun sales — that will save lives.”

Levi’s, therefore, announced a new three-tiered initiative to support gun violence prevention.

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The company will donate more than $1 million over the next four years to nonprofits and youth activists that work to end gun violence, establishing the “Safer Tomorrow Fund.”

The blue jean manufacturer also partnered with gun control group Everytown for Gun Safety and other executives to form Everytown Business Leaders for Gun Safety.

Bergh called the group a coalition of business leaders who “believe, as we do, that business has a critical role to play in and a moral obligation to do something about the gun violence epidemic in this country.”

Levi’s will also double all donations made by their employees to the Safer Tomorrow Fund.

Bergh acknowledged that the decision to advocate for gun control is a controversial one.

“While taking a stand can be unpopular with some, doing nothing is no longer an option,” he wrote.

ModCloth Breaks Up With Black Friday

ModCloth, the online retailer known for its quirky clothing, gifts and décor is breaking up with Black Friday. This year, the brand is inviting its shoppers and employees to spend the holiday as it should be spent, with family, friends and leftover pie.

ModCloth is shutting down its site on Black Friday and giving its employees a day off, so its workers and shoppers can focus on things that make them feel good – namely donating to charity.

 

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 “It’s easy to get caught up in the hustle and bustle of the holidays and we wanted to do something different and remind our community that this time of year is about friends, family and helping others in need,” explained Nicole HaaseModCloth’s vice president and general merchandising manager.

Instead of posts from ModCloth’s social media about all the deals and steals – this week, the brand wants to see what gives YOU the feels.

How to Participate:

Support the spirit of giving and #BlackFridayBreakup by nominating someone you know who is giving back to their community and deserve the recognition. Participants could win $4500 to support their cause or project.

  1. Post a pic or video to Twitter or Instagram (not Stories)
  2. Tell us why your community hero deserves to win
  3. Tag @ModCloth and include the hashtags #BlackFridayBreakup and #ModClothGivingContest in the caption

In return, ModCloth is donating a retail value of over $5MM in merchandise to their friends at Dress for Success, the organization aimed at helping women transitioning back into the workforce and give one deserving do-gooder consumer $4,500.

Shoppers who are eager to get their ModCloth shopping fix need not worry, the retailer will start its Cyber Monday promotions early. The site will be up and running a Cyber Weekend promotion starting on Sunday, November 26 with 30% off deals and free shipping through Tuesday, November 28th.

Support Victims Via Hand In Hand Now.

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The one-hour Hand in Hand: A Benefit for Hurricane Relief telethon airs live from Los Angeles, New York and Nashville Tuesday night (Sept. 12) at 8 p.m ET with a 8 p.m PT rebroadcast on the West Coast via ABC, NBC, CBS, Fox, CMT and more. You can watch it here.

The televised fundraiser — which will also air on BET, Bravo, E!, HBO, iHeart Media, MTV, Oxygen, SiriusXM, Univision and Westwood One — will be raising money for those affected by both Hurricane Harvey and Hurricane Irma. The telethon can also be streamed live online through AOL, Apple Music, Facebook, Twitter, Youtube, Beats 1 and Huffington Post.

Hand in Hand has already announced more than a hundred performers and celebrities set to make appearances throughout the show, including BeyonceJustin BieberTravis Scott, Leonardo DiCaprio and many, many more. Proceeds will benefit a wide array of charities such as the Rebuild Texas Fund, ASPCA, Save the Children and DirectRelief.

https://handinhand2017.com/

Anheuser Busch Holds the Beer, Sends Water to Hurricane Harvey Victims

Anheuser Busch is sending canned water to victims of Hurricane Harvey. The company already sent one truckload worth of the water to help the victims of the hurricane on Monday. It is now planning to send another two truckloads of canned water to provide further assistance. This will have it sending a total of 155,000 cans of water to help.

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Anheuser Busch says that the canned water comes from its brewery in Cartersville, Ga. This facility takes time throughout the year to stop production of beer and focus on producing cans of water. The water to be sent to Hurricane Harvey victims is some that the brewery already had ready for emergencies.

“Putting our production and logistics strengths to work by providing safe, clean drinking water is the best way we can help in these situations” Bill Bradley, Vice President for Community Affairs at Anheuser Busch, said in a statement.

Anheuser Busch also provided an update on its employees in the path of Hurricane Harvey. It notes that there are 1,100 employees that work at its three facilities in the Houston area. The beer company says that all of its employees that work at these locations are safe.

Once Hurricane Harvey is finished in Texas, it will cause some issues for Americans that weren’t directly in its path. Gas prices in the U.S. are expected to spike once the hurricane is done.

Microsoft Gets into #MakeWhatsNext

Little girls dream big in a new short film from Microsoft, talking about their passion for curing breast cancer, cleaning up the environment and bringing fresh water to the world. Doctors, inventors, entrepreneurs—it’s easy to envision these determined, articulate and thoroughly woke kids stepping easily into any of these roles. Statistics say otherwise.

Only 6.7 percent of U.S. women and 16 percent of women globally graduate college with science, technology, engineering and math (STEM) degrees, the mini-movie tells its participants. Pulling no punches, it continues: “Odds are you won’t solve these problems.”

There’s no denying the impact of watching pre-teens full of promise and intellectual curiosity get smacked with brutal reality. It’s heartbreaking. And that’s no accident, according to Microsoft, which wanted to “inject a sense of urgency and scale” to this year’s #MakeWhatsNext campaign, dubbed “Change the Odds” and timed to International Women’s Day.

The 90-second video, sends out this plea: “Change the world. Stay in STEM.” In effect, it’s asking young women to buck the current system, recalibrate the numbers and make a mark in traditionally male fields.

This is the third year of #MakeWhatsNext, with last spring’s video focusing on female inventors. Science-loving girls in the campaign could identify Albert Einstein, Benjamin Franklin and other famous inventors but came up empty when questioned about their female counterparts. Microsoft and m:united launched a series of digital shorts focused on specific women inventors and their work.

For the new campaign, the brand kicks off MakeWhatsNext.com, a resource for girls interested in STEM that includes an experiential tool with LinkedIn that will show youngsters how to pursue their goals across industries and social causes.

Take a peek: