Jet Blue Gives Away Flights to Do-Gooders

I love Jet Blue.

The month of November is the JetBlue For Good Month. To commemorate JetBlue’s continued commitment to giving back and doing good, the carrier is adding a new mystery destination to its network this November, dubbed, “Destination Good.” From October 16 through October 26, those who are keen on joining JetBlue for a volunteer experience can #CheckInForGoodOnline at https://jetbluecheckinforgood.com or at JetBlue’s pop-up kiosks in surprise locations in Los Angeles and New York City to enter for a chance to partake in the service trip.

This will be a 4-day service trip to Destination Good, scheduled to depart on Giving Tuesday, November 27, from New York’s JFK International Airport. To up the fun factor, contest winners will not know where they are headed until the morning of November 27. JetBlue will be picking up to 50 do-gooders to volunteer alongside some of JetBlue’s crewmembers and non-profit partners. Successful contest entrants will be notified by November 20, 2018. The chosen do-gooders can each bring a guest along.

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During their stay in Destination Good, all participants will engage in daily volunteer and service activities that emphasize on the three pillars of the JetBlue For Good platform: (i) youth and education; (ii) community, and (iii) the environment.

No purchase is necessary for one to enter the Destination Good contest. Keep in mind the contest is open only to legal residents of the 50 U.S. states and D.C. who are 18-years-old or older and have a valid passport.

Those who enter the contest are required to answer philanthropic-related questions and their answers will be judged to determine who the winners will be. Contest entrants have to fill out a short questionnaire about what ‘Good’ they have to declare. For starters, JetBlue is looking for passionate souls who enjoy philanthropy and volunteering – regardless if one is a newbie or experienced volunteer.

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Ad Love: Lexus for Black Panther

Brands roll the dice when they affiliate with movies since it’s anyone’s guess what will be a blockbuster.

Lexus chose correctly when it signed on 18 months ago to play an integral part of Disney’s “Black Panther,” where the main character drives a Lexus LC 500.

The movie, which opened in theaters Feb. 16, is smashing box office records. Global ticket sales by Monday will total an estimated $387 million, according to comScore. Disney said on Sunday that ticket sales for the film in North America alone will total roughly $218 million between Friday and Monday.

The partnership includes a website with a series of online comics featuring the vehicle. A 30-second spot “Long Live The King” ran during the third quarter of the Super Bowl. The 60-second version of the spot has already garnered more than 5 million views on YouTube.

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Alamo Drafthouse is Donating to Nonprofits in The Name of King T’Challa

Seeing so many people jump on and do the #BlackPantherChallenge is amazing. I brought my tickets a month ago and can’t wait to see the movie!

In honor of this challenge, Alamo Drafthouse locations across the country are teaming up with local community groups who work with the underprivileged to give back and raise money to benefit the leaders of tomorrow (including Black Panther screenings in some markets).

Starting this week, they’ve added an optional charity ticket add-on to the checkout process for all films. Funds raised will go directly to helping a local community group/organization in your area (they’ll also be contributing in each market).

Here’s what that ticket add-on looks like:

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Check the list below for more information on who they’re working with:

Austin, TX | Boys & Girls Club of Austin
Ashburn, VA | Loudoun County NAACP
Brooklyn, NY | NAACP and Girls, Incorporated
Charlottesville, VA | Albemarle-Charlottesville NAACP Freedom Fund Banquet
Corpus Christi | SRG Force Sports
Dallas, TX | Boys & Girls Club of Dallas
Denver, CO | Boys and Girls Club of Metro Denver
El Paso, TX | TBA
Houston, TX | TBA
Kansas City, MO | Big Brothers Big Sisters of Greater Kansas City
Laredo, TX | SRG Force Sports
Lubbock, TX
New Braunfels, TX | SRG Force Sports
Omaha, NE | House of Afros, Capes and Curls
Phoenix, AZ | ICAN Arizona
San Antonio, TX | SRG Force Sports
San Francisco, CA | Bayview Magic
Springfield, MO | Springfield Dream Center
Winchester, VA | NAACP chapter of Winchester Virginia
Yonkers, NY | Boys and Girls Club of New Rochelle

“The world is changing. Soon there will only be the conquered and the conquerors. You are a good man, with a good heart. And it’s hard for a good man to be a king.” – King T’Chaka.

 

Ad Love: Apple’s Animoji

I will likely never purchase an iPhone. I just don’t like them. I must admit, though, the two Animoji ads which aired during the Grammys tonight,  almost changed my mind.

The spots highlight the Face ID technology in the iPhone X that can make custom 3D versions of animated emoji based on your facial expressions, and are so darn cute!

One ad, called “Amigos,” features a dog and a poop emoji singing along to “Stir Fry” by hip-hop trio Migos, while carrot, broccoli, and cucumber emoji fly by.

The other ad features Childish Gambino’s “Redbone” being sung by an alien emoji and unicorn backup singers, which spiral out into a psychedelic universe of cascading cat, panda, robot, and unicorn emoji.

Both Migos and Childish Gambino were nominated for multiple Grammys, including Gambino’s Awaken, My Love! up for album of the year and Migos’ Culture up for best rap album.

Check out on of the ads below:

Facebook Goes Back to Its Roots

Welp…it was cute while it lasted.

Today, Facebook began to change the way it filters posts and videos on its News Feed, the start of what CEO Mark Zuckerberg said would be a series of changes in the design of the world’s largest social network.

In a sweeping post, Zuck said the company would change the filter for the News Feed to prioritize what friends and family share, while reducing the amount of non-advertising content from publishers and brands.

Facebook, which owns four of the world’s most popular smartphone apps including Instagram, has for years prioritized material that its complex computer algorithms think people will engage with through comments, “likes” or other ways of showing interest.

Zuckerberg, the company’s 33-year-old co-founder, said that would no longer be the goal.

“I‘m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions,” Zuckerberg wrote.

The shift was likely to mean that the time people spend on Facebook and some measures of engagement would go down in the short term, he wrote, but he added it would be better for users and for the business over the long term.

Advertising on the social network would be unaffected by the changes, John Hegeman, a Facebook vice president, said in an interview.

The company has been criticized for algorithms that may have prioritized misleading news and misinformation in people’s feeds, influencing the 2016 American presidential election, as well as political discourse in many countries.

Last year, Facebook disclosed that Russian agents had used the network to spread inflammatory posts to polarize the American electorate. Congress is expected to hold more hearings this month, questioning the role social media platforms like Facebook, Twitter Inc (TWTR.N) and Alphabet Inc’s (GOOGL.O) YouTube play in spreading propaganda.

Zuckerberg said an overhaul of the company’s products, beginning with changes to the algorithms that control the News Feed, would help to address those concerns. Similar changes will be made to other products in the coming months, he said.

With more than 2 billion monthly users, Facebook is the world’s largest social media network. It is also among the world’s largest corporations, reporting $36 billion in revenue, mostly from advertising, during the 12 months that ended on Sept. 30.

Ad Love: My Brother’s Keeper

Just in time for Christmas, My Brother’s Keeper, President Barack Obama’s program dedicated to guiding young men of color, released a new star-studded PSA.

The ad features two well-known friends of Obama: rap star Chance The Rapper and Golden State Warriors star Stephen Curry.

The video is a montage of Chance, Steph, Obama, and various young people watching a video on their respective devices. In the commercial you hear Obama’s voice say:

“I want you to know, you matter. There is nothing, not a single thing, that’s more important to the future of America than whether or not young people all across this country can achieve their dreams.”

Watch the My Brother’s Keeper ad below:

Ad Love: Issa Rae Debuts for CoverGirl

Issa Rae is taking the spotlight in a new way and she’s far from Insecure. The creative is featured in a new CoverGirl ad campaign for the special-edition Melting Pout Metallic lipstick.

In a nod to Rae’s character on her HBO series, “The Pickup” ad features the actress and comedian sitting at a bar talking to an unidentified potential love interest as music plays in the background. She’s a sparkly and stuff.

It’s everything. Check it out: