In lieu of traditional New Year's resolutions, Whole Foods Market's first-ever Facebook application encourages shoppers to declare, "This is my year to...".

PayPal is using the fruitcake, virtually, to raise money for 25 deserving charities.

eBay believes you’re good. I’m being serious. Those words came strait from the head of their CSR group.

There are hundreds of organizations out there that get no love due to limited budgets, staff and other challenges. Social media provides a plethoria of tools that could easily be employed by these very same organizations to increase their brand awarness.