More help is on the way for victims of Superstorm Sandy. The Walt Disney Company and ABC Television Group has designated today as a "Day of Giving."

Girl Up is an innovative campaign of the United Nations Foundation which gives American girls the opportunity to become global leaders and channel their energy and compassion to raise awareness and funds for United Nations programs that help some of the world’s hardest-to-reach adolescent girls.

I am a marketer. It really is that simple. Unfortunately, I have found that marketing for non-profits isn't always that cut and dry.

Last year, I had a blast attending Mashable's Social Good Summit. This year, organizers promise that something unprecedented will happen at the gathering of bloggers, press, celebrities, world leaders, youth, CEO’s, non-profits and everyday citizens sharing ideas on how to tackle global problems using social media.