We have all been there: we dutifully pack up the jeans that we haven't worn in years and other items that have lived in our closets for years and promise to take them to Goodwill. For me, the nearest location is 3 subway stops from my house. The last thing I want to do is drag a hulking bag of clothing down into the subway and back out again.

Companies know that giving back has a direct connection to the bottom line. How that gets done is ever changing.

Whether a donation of time, pro bono services or money, #GivingTuesday reflects the Case Foundation's long-held belief in the importance of collective action and of making giving a part of every individual’s daily life.

What happens when a COO looks beyond the bottom line?