Uber has spent the past year trying to convince customers that it has put its problematic reputation in the past. And what better way to usher in a new era than with a complete rebrand?

We have all been there: we dutifully pack up the jeans that we haven't worn in years and other items that have lived in our closets for years and promise to take them to Goodwill. For me, the nearest location is 3 subway stops from my house. The last thing I want to do is drag a hulking bag of clothing down into the subway and back out again.