In lieu of traditional New Year's resolutions, Whole Foods Market's first-ever Facebook application encourages shoppers to declare, "This is my year to...".

There are hundreds of organizations out there that get no love due to limited budgets, staff and other challenges. Social media provides a plethoria of tools that could easily be employed by these very same organizations to increase their brand awarness.

Today the Case Foundation has launches its "Gear Up for Giving" initiative.