
On The BLOG
Lessons from Kamala Harris on Managing Your Personal Brand.
With the 2024 presidential election upon us, Kamala Harris has demonstrated powerful personal branding strategies that go beyond politics. The campaign offers key lessons for anyone looking to build and manage their personal brand—whether you’re growing a business, searching for new career opportunities, or expanding your online presence.
Ellie the Elephant: A Viral Sensation and the Evolution of Mascots.
As the Liberty chase their first WNBA championship, Ellie continues to bring joy, energy, and a sense of community to every game. She’s not just a mascot; she’s the embodiment of Brooklyn, the Liberty, and everything that makes women’s sports special.
Building a personal brand after 40.
Building a personal brand after 40 can feel like uncharted territory, but it's actually a pivotal time to redefine yourself and take control of your career trajectory.
The Power and Pitfalls of Celebrity Endorsements.
Celebrity endorsements can elevate a brand to new heights, but they also come with significant risks.