On The BLOG
Ellie the Elephant: A Viral Sensation and the Evolution of Mascots.
As the Liberty chase their first WNBA championship, Ellie continues to bring joy, energy, and a sense of community to every game. She’s not just a mascot; she’s the embodiment of Brooklyn, the Liberty, and everything that makes women’s sports special.
Building a personal brand after 40.
Building a personal brand after 40 can feel like uncharted territory, but it's actually a pivotal time to redefine yourself and take control of your career trajectory.
The Power and Pitfalls of Celebrity Endorsements.
Celebrity endorsements can elevate a brand to new heights, but they also come with significant risks.
Marketing Has an Ageism Problem.
In this post, I break down why marketing is more ageist than ever and what that means for experienced talent. Spoiler alert: It’s not good!