Zuckerberg explains his latest book-club pick on his personal Facebook page:It's mind-blowing that almost half the world — almost 3 billion people — live on $2.50 a day or less. More than one billion people live on $1 a day or less.

LinkedIn, the world's largest professional network on the Internet with 380 million members worldwide, and my FAVORITE social network, is leveraging the platform and community to mobilize members to mentor.

I truly believe that "what's next," in marketing is what has always been. Being an individual is a start.

I am not a soda drinker but dammit, I love a good ad campaign.