On The BLOG
How IBM Got 1,000 Staffers to Become Brand Advocates.
A year ago IBM created an internal online hub that allowed employees to easily share promotions on Twitter, LinkedIn and Facebook, while they could also privately pass information back and forth to help their marketing and sales.
Brand Tweets: Papyrus
Going to Papyrus is bad for me. I usually plan to buy one card. I come out with cards, candles, journals and smelly pens. It's a sickness.
Brand Tweets: Ritz-Carlton
I am ready for a vacay. Maybe the Ritz-Carlton will take care of that for me?