Apple is notorious for leading the way when it comes to innovation. They are also notorious for not being overly generous when it comes to giving when compared to how much money the company pulls in. That is, until now.

Celebrities including Jessica Biel, Kristen Bell and Austin Mahone all came together this evening for Think It Up, a fundraiser aimed to support education.

Over a year ago, icy water inundated the Internet in what may have been the online equivalent of the largest chain letter ever—the ALS Ice Bucket Challenge. In endless Facebook videos, people hoisted buckets filled with ice water, announced their philanthropic intentions, and upended the buckets over their heads.

LinkedIn, the world's largest professional network on the Internet with 380 million members worldwide, and my FAVORITE social network, is leveraging the platform and community to mobilize members to mentor.