I can't lie. When I first heard that ad agency giant, Waggener Edstrom released their new report, “Digital Persuasion: How Social Media Motivates Action and Drives Support for Causes,” I couldn't help but picture a snake charmer luring one of the forked-tongued creatures out of a basket.

Finding free money isn't easy but I am sure you knew that before I told you.

These days, everyone is being a tad more mindful about just how much money they donate to charities.

I am so looking forward to next Monday. I'll be speaking before a rather large group of volunteers from NYC Service's Civic Corps about how they can best use social media to impact organizational missions.