Should a celebrity be at the helm of an organization? Should they be Chief of Development or President and CEO of an effort to put a dent in the ailments of our world?

I recently read an article which posed question that got the old wheels in the head 'a turnin', "If a company "does the right thing" when it comes to environmentalism, social justice, or some other public issue, does the motivation matter?"

Companies are shifting. In the not too distant past, the majority were looking for immediate ways to launch marketing activations with NPOs that were fun and gained brand awareness but they weren't always aligned with one another's long-term plans.

So, earlier in the week I wrote about NPOs taking on the mindset of Wall Street. Bear with me as I continue on with that theme.