These are tough times for everyone, especially non-profit organizations that are trying to meet fundraising goals. Traditional plans for gathering donations just don't cut it anymore. To respond, smart NPOs are going above and beyond typical means. Some are even using their areas of expertise to help drive business. Enter, Do Something.

Cause Marketing Forum's 2013 Conference in Chicago came and went. Sadly, my plans to attend fell flat but there's always next year! One of the highlights of the gathering are the Cause Marketing Halo Awards.

It's funny - despite all of our means to stay in the know, good is often hard to find. You can hear about celebrity gossip, political scandals and ratchetness at the click of a button. But to find, good? Well, good luck.

Nike has ended its nine-year association with the cancer charity as it moves to severe final ties.