We are just hours away from the MTV Awards. I may tune in to see what Hostess Miley Cyrus has up her sleeve. Or I may not. If I choose the latter, I won't be alone.

I truly believe that "what's next," in marketing is what has always been. Being an individual is a start.

#GoSeahawks. I'm not bitter. I swear I am not. Anyhow, moving on....

T-Mobile. KLM. American Express. These companies do social customer care really well and there's a reason.