LinkedIn as a fundraising powerhouse? Um, Yeah.

Over a year ago, icy water inundated the Internet in what may have been the online equivalent of the largest chain letter ever—the ALS Ice Bucket Challenge. In endless Facebook videos, people hoisted buckets filled with ice water, announced their philanthropic intentions, and upended the buckets over their heads.

Years ago, I had the pleasure of working alongside of MTV's very talented Public Affairs team as part of a strategic partnership I created between the infamous channel and the national, Americorps program, City Year. When I tell you, it was some of the most fun that I had in my career - I am being modest.

I am so looking forward to next Monday. I'll be speaking before a rather large group of volunteers from NYC Service's Civic Corps about how they can best use social media to impact organizational missions.