Tumblr Gets Into the Election Mix

Recently Tumblr launched a new social impact campaign designed to get more millennials to vote.

Tumblr, in partnership with MTV's Elect This voting initiative, is hosting a series of virtual Q&As called IssueTime, a spin-off of Tumblr's AnswerTime Q&As. Each IssueTime brings together a panel of experts to answer users' questions about a different social issue, including gun violence prevention, immigration reform, women's health and empowerment, mental health, LGBT equality, climate change and national security.

The first panel was held on June 27 and focused on the history of the LGBT movement and featured experts from the Transgender Freedom Project and the National Center for Transgender Equality.

Tumblr also will sponsor "Day of Action" takeovers with various advocacy and nonprofit organizations, posting content about these organizations and encouraging users to volunteer there.

The goals of the campaign are to drive more users to Tumblr and get more young people to vote.

I'm here for it; this election is an important one, guys.