Ad Love : Dillan Barmache's story

CSRI'm a fanInspiring StoriesMarketing geniusUncategorized
Written By Dupe Ajayi

Dillan Barmache couldn't speak. Then he got an iPad.

Dillian, who is 16, has autism and is non-verbal, stars in a powerful new advertising campaign from Apple, launched in observance of World Autism Acceptance Day.

After spending his whole life struggling to communicate, Barmache learned to express himself with the help of his tablet—typing his thoughts and feelings, then letting the computer speak them for him.

Titled "Dillan's Voice," the two-minute commercial from TBWA\Media Arts Lab focuses on Barmache's experience, in his own words.

Check out the ads:

[youtube https://www.youtube.com/watch?v=oMN2PeFama0&w=560&h=315]

[youtube https://www.youtube.com/watch?v=UTx12y42Xv4&w=560&h=315]

Dupe Ajayi
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