Coca Cola Celebrates CSR and the 'Journey'.

Recently, the Coca-Cola Company issued its ninth annual Sustainability Report and second Global Reporting Initiative (GRI) Report highlighting the Company’s efforts to create value for shareowners while enhancing well-being for people and communities around the globe.Since naming its first Chief Sustainability Officer in July 2011, the Company has evolved its sustainability framework. Formerly organized across seven pillars and themed, “Live Positively,” the new framework focuses sustainability efforts into three pillars: People, Communities and Environment. This new approach was designed to further embed sustainability initiatives into business plans, while providing clarity to consumers.The report is one of the most innovative that I’ve seen in a while and comes in time for the launch of their new website. The website is now called, the Coca-Cola Journey, after a magazine named ‘Journey’ that was published for the company's employees from 1987 to 1997. Managed by a full-time team of four, the site will offer articles on subjects like entertainment, the environment, health and sports, including longer pieces given prominence in the same way that magazines play up cover pieces. Interviews, opinion columns, video and audio clips, photo galleries and blogs also will be featured. The Web site draws about 1.2 million unique visitors a month.Check on the cool new report here.