Why Morgan Stanley Is Civic-Minded.

A few months back, I talked about the announcement of, “The Civic 50”.

The title goes to a groundbreaking initiative launched in 2012 by the National Conference on Citizenship, Points of Light and Bloomberg News, which identified the top 50 community-minded S&P 500 corporations that best use their time, talent, and resources to improve the quality of life in the communities where they do business.


Giving back is good, clean, fun!

Since then, CSR Wire has done a series of posts which highlight some of the companies featured on the list. The most recent features the do-good power of Morgan Stanley. The company not only funds local groups such as Union  Settlement, but through its Strategy Challenge, it has deepened the engagement by better leveraging its employees’ talent.

Morgan Stanley runs smaller projects among its 1,300 offices in 42 countries, challenging 62,000 employees to help their divisions and regional offices excel in service and fundraising campaigns.

And this past June, the firm’s senior leaders and 21,000 employees took part in the firm’s Global Volunteer Month, devoting 176,000 hours of service to 1,000 projects worldwide.

Find out more about just how Morgan Stanley does it; register for the next Civic 50 webinar on Wednesday, April 24, 2:00-3:00pm EST.



The Civic 50

It looks like IBM takes the top spot in The Civic 50, a new scorecard on America’s community-minded companies produced by Bloomberg LP in partnership with the National Conference on Citizenship and Points of Light.  The first of its kind to implement a scientific approach to measuring and evaluating corporate civic engagement, the survey ranks companies on community leadership, strategy, measurement, transparency, partnerships, cause alignment and employee civic health.

Whether it’s FedEx  delivering emergency medicine to disaster areas or Aetna  tackling the health ailments of underserved communities, projects have more impact when they draw on a company’s strengths. Since it launched a bold push last year to curb obesity in its hometown of Camden, N.J., Campbell Soup has freed up staff to design school menus and fresh produce displays for local stores. It also granted a food bank access to its production lines to turn wilting donations into 54,000 jars of peach salsa that raised $100,000.

Those on the top twenty of the list include:

  1. IBM
  2. Citigroup
  3. AT&T
  4. Aetna
  5. Capitol One Financial Corp.
  6. Morgan Stanley
  7. Campbell Soup
  8. McGraw Hill
  9. General Electric
  10. Hasbro
  11. Western Union
  12. Fedex
  13. Allstate
  14. Microsoft
  15. Bank of America
  16. Target
  17. Intel
  18. United Healthcare Group Inc.
  19. Abbott
  20. Southwest Airlines

Take a peek at the other do-gooders here.