Ad Love: Oreo Tackles Diversity By Opening Up.

Oreo is making the world a better place as it launches a global campaign urging people to “Open Up” to new people and experiences—a message of diversity and tolerance delivered first in a 30-second spot with vocals by musician Adam Lambert.

That spot, called “Rolling Wonder,” was released earlier this week. The campaign, which includes digital content, point-of-sale and global prizing, will roll out to more than 50 countries worldwide during the first half of 2016.

“Open Up with Oreo” is based off the idea that children are naturally open, and only as we get older do we close ourselves off.

Also on Monday, the brand introduced the Oreo Wonder Vault, a fancifully imagined place where new Oreo flavors are dreamed up and stored. Two U.S. flavors of Oreo are being released this month: returning flavor Red Velvet, and new flavor Cinnamon Bun. A third limited-edition flavor is expected shortly that Oreo promises will be “unlike anything we’ve done before.”

Yum – I’m into Rolling Wonder! Nostalgia is showing up super-strong in the spot. Take a look at the spot and check out the Vault as well:

 Update! Turns out, the Wonder Vault is real!