Ad Love: Apple’s The Human Family

Building on Apple’s “Shot on iPhone” the company recently released,”The Human Family,” a new spot with Maya Angelou narrating.

The structure is simple, and reminiscent of a wedding montage against a white background, photos and videos of different faces and families—of all colors, sizes, ages and orientations—flicker by, with the credit of each iPhone photographer underneath.

The spot debut last Friday during the Opening Ceremonies of the Rio Olympics. It’s already gone live across Apple’s social media channels and on the website, where a full subsite is devoted to the “Shot on iPhone” campaign.

I *heart*:

Ad Love: Nike’s Unlimited Future

Life is harsh, it won’t coddle you, and there is no one to blame for the fact that you’ll face stuff you didn’t ask for and probably don’t deserve. But you can still decide the outcome of your own adventure, and sometimes knowing that makes the difference.

All of the above is at the heart of Nike’s recent, “Unlimited Future,” spot. Lebron James, Serena Williams and more star as the babies.

It takes the spirits of a gladiator to conquer. This as demonstrates that point and more. Check it out:

Harry Belafonte’s Many Rivers to Cross

Harry Belafonte will launch a racial and social justice festival in October with the inaugural event featuring appearances and performances from actors Chris Rock and Jesse Williams and musicians John Legend and Common.

Belafonte recently announced that Sankofa.org , his social justice organization, will put on the “Many Rivers to Cross” music and arts festival on Oct. 1-2 in the Atlanta suburb of Chattahoochee Hills, Georgia. The event will promote advocacy and awareness around urgent human rights issues.

Carlos Santana, Dave Matthews, Public Enemy, Danny Glover, Dr. Cornel West, Michelle Alexander and Estelle will also participate in the two-day festival. More performers and entertainers will be announced at a later date.

Tickets for the festival go on sale July 29. Belafonte founded Sankofa.org in 2013.

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Woke Mondays: Jesse Williams is Crown.

Actor and Activist Jesse Williams woke us all during the 2016 BET Awards.

He was honored with BET’s Humanitarian Award for his activism last night. In October 2014, he joined protests in Ferguson, Missouri to protest the shooting of Michael Brown. He was also an actor and executive producer of Stay Woke, a documentary about the movement that premiered in May. He has written extensively on Black Lives Matter and met with President Obama earlier this year to discuss his humanitarian work.

Last night, he used one of the most watched awards shows to further drop jewels on an audience which may have never heard of his political/organizing work. Further, he did it in such a relate-able way, nearly everyone was speaking on it then and will for a very long time. One of my favorite quotes:

This award is also for the black women in particular who have spent their lives nurturing everyone before themselves — we can and will do better for you.”

But wait. There’s so much more. Check it out via Billboard.com:

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Ad Love: Serena Looks to Her Younger Self

I love Serena Williams and always will. In a new campaign for Gatorade, a young Serena motivates her #1 fan in time for the Olympic games.

“For the Love of Sport,” skillfully portrays various athletes’ dedication and enthusiasm for their sports with humor and heart. Additionally, as part of the new campaign Gatorade will be, for a limited time, featuring Williams  and other athletes on its bottles.

Gatorade is also championing a donation initiative. Consumers are encouraged to choose between 19 youth sports-focused organizations to find four that Gatorade will donate $50,000 to on their behalf. Consumers can vote online until November.

Ad Love: Sign Their Yearbook

Right now, young people are busy with all of the fun and festive formalities that come with the close of a school year: class rings, proms and signing yearbooks. Some may never get to experience any of these things as their lives were taken too soon at the hands of gun violence. That’s the focus of, “Sign Their Yearbook,” a sobering initiative from New Yorkers Against Gun Violence.

The online “yearbook,” which went live last week, also serves as a petition; those signing signal their support for universal criminal background checks for people attempting to purchase firearms. (In 38 states, it is legal to buy guns without submitting to such scrutiny.) After 30 days, the petition—in the form of a handsomely printed physical yearbook—will be submitted to the U.S. Senate, where measures to tighten gun laws have previously failed.

This campaign is brilliant. Check out the ad, which gave me chills and be sure to sign the book:

 

NYPD Uses Mannequins to Try and Find Missing Boy

The New York Police Department and BBDO New York are taking the search for missing persons beyond the milk carton. In a project called “Invisible Faces,” the face of a boy who disappeared six years ago will now appear on a store window mannequin in an effort to reinvigorate the search and possibly lead to his return. Agency BBDO created the concept, and worked with the NYPD to execute it. Patrick_3x2_

Seven-year-old Patrick Alford Jr. went missing from his foster home in 2010; his face, aged to 13 years old, has been sculpted onto a mannequin in the store window of jacket brand K-Way, which has a store located in SoHo, one of Manhattan’s most well-trafficked shopping neighborhoods. The mannequin is clothed in a similar red t-shirt to the one Patrick was wearing when he disappeared.

If any passersby or store visitors recognize Patrick’s likeness, they are encouraged to use an in-store iPad to learn more. The agency has also put together the website www.invisiblefaces.info and the hashtag #bringPatrickhome to spread the word.

The store window will remain up until the middle of May.

 

Ad Love : Dillan Barmache’s story

Dillan Barmache couldn’t speak. Then he got an iPad.

Dillian, who is 16, has autism and is non-verbal, stars in a powerful new advertising campaign from Apple, launched in observance of World Autism Acceptance Day.

After spending his whole life struggling to communicate, Barmache learned to express himself with the help of his tablet—typing his thoughts and feelings, then letting the computer speak them for him.

Titled “Dillan’s Voice,” the two-minute commercial from TBWA\Media Arts Lab focuses on Barmache’s experience, in his own words.

Check out the ads:

Viacom’s Witness the Power of Story

Viacom is aiming to get people to pay attention by projecting statistics directly onto buildings. Viacom teamed up with Witness, a human rights organization for a series of PSAs, “Witness the Power of Story.” The spots are being rolled out across Viacom’s networks, including MTV, VH1, CMT, BET and Spike.

The PSAs draw attention to each network’s social good campaigns, which are geared toward their specific target audiences: Look Different, MTV’s effort to combat gender bias; VH1 Save the Music Foundation, which is dedicated to keeping music education in public schools; CMT Empowering Education, an initiative to improve rural education; BET’s What’s At Stake, a campaign for empowering African-American millennials, and Spike’s Veterans Operation Wellness, a campaign for veterans’ health issues.

The PSAs include shots of these statistics and reactions from passersby, and each spot directs viewers to a website, Witness.Viacom.com, which includes links to the networks’ charitable initiatives and encourages people to upload photos or videos showing how they’re making an impact to Instagram using #story4change. Viacom also hosted a video booth at South By Southwest for the campaign, asking attendees to record their experiences with these issues.

Take a look and what went into getting the campaign to come to life: