Ad Love: Scary Stuff.

Happy Halloween, Gals and Ghouls. Ok, I know that was corny.

Last weekend, Bacardi unveiled its latest Halloween effort, an immersive haunted house called “Nocturnal Awakening,” from Kenzo Digital. Staged inside a party at Brooklyn Navy Yard in New York, the haunted house installation was constructed in just three days and drew roughly 400 attendees.

The labyrinth-like experience was meant to be unlike a traditional haunted house, according to Kenzo Digital, the artist, director and founder of the immersive storytelling agency of the same name. It was also a way to create content for the brand. I can’t even watch the video, it’s so damn scary.

Meanwhile, there’s the humorous side, which I prefer.

A Burger King location in Queens, New York, has a lock on best restaurant Halloween costume of 2016 after it dressed up as the ghost of McDonald’s—covering itself in billowing white sheets and trolling its rival with a special sign that read: “Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween.”

The stunt was limited to the single BK location at 92-85 Queens Blvd. But BK corporate is clearly involved, as the brand has posted a video  of the “Scariest BK” to its YouTube channel. This was worth a keke:

Happy Halloween!


Conference Bliss: Misty Copeland

This Halloween was like no other – that’s because I spent it at the ballet. I had the pleasure of seeing Misty Copeland, American Ballet Theater’s first African American woman to be promoted to principal dancer in the company’s 75-year history, perform at Lincoln Center.

She was exquisite. As I watched her glide through the air, I was deeply moved. Mainly because I am well-aware of all that she had to endure to get to where she is now. I saw the documentary film, A Ballerina’s Tale, a few weeks ago. Her story is one marked with rejection, set-backs and let downs. However, it is crowned with accomplishments.

Copeland recently sat down with the film’s director, Nelson George and Gayle King to discuss her journey. Take a look and be inspired: