Lyft Gives Lifts to March for Our Lives Participants

Lyft is up to good, yet again. The ride-hailing service will offer free rides to those attending the March for Our Lives rallies this weekend.

The company has teamed up with march organizers in 50 US cities to offer the service. It said it’s committing as much as $1.5 million for the rides.
To take advantage of it, a rally attendee will have to reserve a ride to his or her city’s march and receive a code. Earlier this month, Lyft co-founders John Zimmer and Logan Green wrote a letter to the students at Marjory Stoneman Douglas High School, the catalyst behind the rallies after a deadly shooting at their school.
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Anheuser Busch Holds the Beer, Sends Water to Hurricane Harvey Victims

Anheuser Busch is sending canned water to victims of Hurricane Harvey. The company already sent one truckload worth of the water to help the victims of the hurricane on Monday. It is now planning to send another two truckloads of canned water to provide further assistance. This will have it sending a total of 155,000 cans of water to help.

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Anheuser Busch says that the canned water comes from its brewery in Cartersville, Ga. This facility takes time throughout the year to stop production of beer and focus on producing cans of water. The water to be sent to Hurricane Harvey victims is some that the brewery already had ready for emergencies.

“Putting our production and logistics strengths to work by providing safe, clean drinking water is the best way we can help in these situations” Bill Bradley, Vice President for Community Affairs at Anheuser Busch, said in a statement.

Anheuser Busch also provided an update on its employees in the path of Hurricane Harvey. It notes that there are 1,100 employees that work at its three facilities in the Houston area. The beer company says that all of its employees that work at these locations are safe.

Once Hurricane Harvey is finished in Texas, it will cause some issues for Americans that weren’t directly in its path. Gas prices in the U.S. are expected to spike once the hurricane is done.

Donate Organs via Apple’s iOS 10

Apple is trying to make organ donation a simpler process.

Recently Apple announced that its updated Health app, which will be available as part of iOS 10, will offer a new option that lets people sign up to be organ donors. The app’s Medical ID feature, which already keeps track of your medical and health information, will include the ability to register as a donor of organs, eyes and tissues. Registrations sent in through your iPhone or iPad will be forwarded to the National Donate Life Registry, an organization managed by Donate Life America.

Check it out:

 

Ad Love: Serena Looks to Her Younger Self

I love Serena Williams and always will. In a new campaign for Gatorade, a young Serena motivates her #1 fan in time for the Olympic games.

“For the Love of Sport,” skillfully portrays various athletes’ dedication and enthusiasm for their sports with humor and heart. Additionally, as part of the new campaign Gatorade will be, for a limited time, featuring Williams  and other athletes on its bottles.

Gatorade is also championing a donation initiative. Consumers are encouraged to choose between 19 youth sports-focused organizations to find four that Gatorade will donate $50,000 to on their behalf. Consumers can vote online until November.

Jet Blue #StandsWithOrlando

Here’s one more reason to join me in loving Jet Blue.

Today the company announced it will offer immediate family and domestic partners of Orlando shooting victims free seats on available flights to and from Orlando.

On the airline’s blog, Out of the Blue, Jet Blue officials wrote of their close ties to the city and of their sorrow as details of the shooting rampage have continued to emerge. In all, 49 were killed and more than 50 injured in the worst mass shooting in U.S. history:

Like many of you, we continue to watch reports of the Orlando nightclub shooting with great sadness. Our thoughts are with the victims and their loved ones.

This weekend’s events are felt by all of our 19,000 crewmembers, many of whom live in, work from and travel through Orlando – one of our focus cities – at Orlando International Airport, our Orlando Support Center and JetBlue University.

We want to do our part to help the victims of this tragedy, as well as support the Orlando community through this difficult time.

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Jet Blue will offer immediate family and domestic partners of victims who were killed or injured in the shooting free seats on flights to or from Orlando. Those needing assistance with arrangements should call 1-800-JETBLUE (538-2583) for details.

In addition, the airline instituted a fee waiver for customers traveling to or from Orlando who need to make last-minute changes to their travel plans.

The airline also is offering special resources to employees who have been affected by the event. Crewmembers are encouraged to check the company’s internal website for more details.

Lastly, JetBlue officials said they will make a charitable contribution to support the victims and their families.

Not surprising, the company has gone above and beyond to do its part and demonstrate yet again why they lead in the space as far as CSR is concerned.

NYPD Uses Mannequins to Try and Find Missing Boy

The New York Police Department and BBDO New York are taking the search for missing persons beyond the milk carton. In a project called “Invisible Faces,” the face of a boy who disappeared six years ago will now appear on a store window mannequin in an effort to reinvigorate the search and possibly lead to his return. Agency BBDO created the concept, and worked with the NYPD to execute it. Patrick_3x2_

Seven-year-old Patrick Alford Jr. went missing from his foster home in 2010; his face, aged to 13 years old, has been sculpted onto a mannequin in the store window of jacket brand K-Way, which has a store located in SoHo, one of Manhattan’s most well-trafficked shopping neighborhoods. The mannequin is clothed in a similar red t-shirt to the one Patrick was wearing when he disappeared.

If any passersby or store visitors recognize Patrick’s likeness, they are encouraged to use an in-store iPad to learn more. The agency has also put together the website www.invisiblefaces.info and the hashtag #bringPatrickhome to spread the word.

The store window will remain up until the middle of May.

 

Starbucks says, “You Have a Choice.”

Latte or Flat-White? Starbucks says there’s more to it than that.

The latest ad campaign from Starbucks is another departure from selling coffee, as the chain aims to promote civility following a plea for change in America from its top executive.

The first of a two-page print ad that ran last Thursday features opposing ideas, set against each other in black and white.

During the company’s annual meeting Wednesday, Chairman and CEO Howard Schultz said he struggled to find the right words about “the pain I feel about where America is headed and the cloud hanging over the American people.”

The ad ran in Thursday’s editions of The New York Times and The Wall Street Journal. It can also be seen on the company’s website, where a video that runs about seven minutes shows Mr. Schultz’s comments.

What will you choose?

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