Coca-Cola’s Promotes a Label-less World

I am not a soda drinker but dammit, I love a good ad campaign.

Dubai-based agency FP7/DXB, part of McCann Worldgroup, created special cans for the month of Ramadan that feature only the iconic Coca-Cola ribbon and the message, “Labels are for cans, not for people.”coke-labels-hed-2015

The cans are part of the brand’s “Let’s take an extra second,” campaign which invites people around the world to take time to get to know people and banish their stereotypes and preconceptions.

The new cans also say a lot about today’s branding landscape, without saying anything at all. Corporate logos are evolving to become simpler and flatter, and doing it faster.

Coca-Cola’s enduring look can go simpler without sacrificing design identity; that ribbon is enough to let us know what’s in store.

Coincidentally, The can below came with my recent takeout order. Some labels are just fine by me.


Coca Cola Celebrates CSR and the ‘Journey’.

Recently, the Coca-Cola Company issued its ninth annual Sustainability Report and second Global Reporting Initiative (GRI) Report highlighting the Company’s efforts to create value for shareowners while enhancing well-being for people and communities around the globe.

Since naming its first Chief Sustainability Officer in July 2011, the Company has evolved its sustainability framework. Formerly organized across seven pillars and themed, “Live Positively,” the new framework focuses sustainability efforts into three pillars: People, Communities and Environment. This new approach was designed to further embed sustainability initiatives into business plans, while providing clarity to consumers.

The report is one of the most innovative that I’ve seen in a while and comes in time for the launch of their new website.

The website is now called, the Coca-Cola Journey, after a magazine named ‘Journey’ that was published for the company’s employees from 1987 to 1997. Managed by a full-time team of four, the site will offer articles on subjects like entertainment, the environment, health and sports, including longer pieces given prominence in the same way that magazines play up cover pieces. Interviews, opinion columns, video and audio clips, photo galleries and blogs also will be featured. The Web site draws about 1.2 million unique visitors a month.

Check on the cool new report here.