Ad Love: Microsoft

Last week I was a victim of verbal assault – I was told to, “go back to my country,” and called the N-word. I wasn’t in a so-called red state but on my way to work here in NYC which is supposed to be a melting pot. Unfortunately, of late, the city has shown more hate than love. I won’t succumb to it and it’s good to see brands take a stand also.

Microsoft’s new holiday spot aims to promote positivity by bringing together inspiring individuals to create a piece of art.

Its “Art of Harmony” ad, which will start airing nationwide today, shows seven people who have been standing up for causes they believe in using Microsoft’s Surface Studio to make a collaborative drawing. The final product is displayed at the end of the video on Jane’s Carousel in Dumbo, Brooklyn, followed by the words, “When the world seems divided, coming together can be a beautiful thing.”

The 60-second commercial will run on networks including NBC, ABC and Fox, and a 90-second version will live online.

Check it out and share the love…

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Donate Organs via Apple’s iOS 10

Apple is trying to make organ donation a simpler process.

Recently Apple announced that its updated Health app, which will be available as part of iOS 10, will offer a new option that lets people sign up to be organ donors. The app’s Medical ID feature, which already keeps track of your medical and health information, will include the ability to register as a donor of organs, eyes and tissues. Registrations sent in through your iPhone or iPad will be forwarded to the National Donate Life Registry, an organization managed by Donate Life America.

Check it out:

 

Jet Blue #StandsWithOrlando

Here’s one more reason to join me in loving Jet Blue.

Today the company announced it will offer immediate family and domestic partners of Orlando shooting victims free seats on available flights to and from Orlando.

On the airline’s blog, Out of the Blue, Jet Blue officials wrote of their close ties to the city and of their sorrow as details of the shooting rampage have continued to emerge. In all, 49 were killed and more than 50 injured in the worst mass shooting in U.S. history:

Like many of you, we continue to watch reports of the Orlando nightclub shooting with great sadness. Our thoughts are with the victims and their loved ones.

This weekend’s events are felt by all of our 19,000 crewmembers, many of whom live in, work from and travel through Orlando – one of our focus cities – at Orlando International Airport, our Orlando Support Center and JetBlue University.

We want to do our part to help the victims of this tragedy, as well as support the Orlando community through this difficult time.

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Jet Blue will offer immediate family and domestic partners of victims who were killed or injured in the shooting free seats on flights to or from Orlando. Those needing assistance with arrangements should call 1-800-JETBLUE (538-2583) for details.

In addition, the airline instituted a fee waiver for customers traveling to or from Orlando who need to make last-minute changes to their travel plans.

The airline also is offering special resources to employees who have been affected by the event. Crewmembers are encouraged to check the company’s internal website for more details.

Lastly, JetBlue officials said they will make a charitable contribution to support the victims and their families.

Not surprising, the company has gone above and beyond to do its part and demonstrate yet again why they lead in the space as far as CSR is concerned.

AdWeek Intros Cause Marketing Report

Today, AdWeek debut its Cause Marketing report and I was all over it.

Described as a, “a deep dive into the rapidly evolving nonprofit world,” it features organizations who are doing an amazing job at pushing the envelope when it comes to cause marketing.

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A few highlights:

    • Staff writer Robert Klara and staff artist Yuliya Kim have created a detailed infographic looking at the millions of lives saved and improved by the Gates Foundation, which has given an astounding $36.7 billion to global charities since being founded in 2000.
    • Brands, especially tech leaders, have quickly become the most potent opponents of anti-LGBT state laws. Staff writer Christine Birkner looks at how corporations have shifted from being part of “the establishment” to being advocates for progressive policies.
    • Virtual reality can often seem impractical, but VR has quickly proven its value to nonprofits looking for new ways to create emotional connections between potential donors and charitable work being done overseas. Staff writer Marty Swant reports on the trend, alongside Adweek’s video production team, Alfred Maskeroni and John Tejada.
    • We often only see the downsides of anonymity on apps like Whisper, but staff writer Lauren Johnson reports on how nonprofits are also discovering the benefits of encouraging conversation in a place where young people can be open and honest.

Um …you know I’m in heaven, right? What do you think of AdWeek’s cause marketing report?

The FDA Gets Fresh

You may have seen them, commercials which features videos with dancers, DJs, beat-boxers and rappers expressing their disdain for smoking. Turns out, the effort is an attempt from the FDA  to harness hip-hop sounds, style and swagger to reach black, Hispanic and other minority teens — who disproportionately suffer the consequences of nicotine.

The campaign is called, “Fresh Empire.”

The ads first aired nationally in conjunction with the BET Hip-Hop Awards last fall. The campaign has also targeted hip-hop fans at concerts and other events, like the Hot 107.9 Birthday Bash in Atlanta and SneakerCon in the San Francisco Bay Area.

Check out the ad and full story on NPR below. I like this idea, btw.

Notorious FDA? Feds Turn To Hip-Hop To Tamp Down Teen Smoking.

 

Ad Love : Dillan Barmache’s story

Dillan Barmache couldn’t speak. Then he got an iPad.

Dillian, who is 16, has autism and is non-verbal, stars in a powerful new advertising campaign from Apple, launched in observance of World Autism Acceptance Day.

After spending his whole life struggling to communicate, Barmache learned to express himself with the help of his tablet—typing his thoughts and feelings, then letting the computer speak them for him.

Titled “Dillan’s Voice,” the two-minute commercial from TBWA\Media Arts Lab focuses on Barmache’s experience, in his own words.

Check out the ads:

Ad Love: CVS and #BetheFirst

Drugstore giant CVS Health and its foundation plan to spend $50 million over five years to bolster anti-smoking efforts with a particular emphasis on young people.

The company recently announced plans to fund Be The First, a campaign that draws its colloquial inspiration from a goal to form the first generation of Americans to spurn tobacco.

The push comes more than a year after CVS stopped selling cigarettes, saying that smoking conflicts with its mission of promoting healthy living. CVS and the CVSHealth Foundation will share the costs of the campaign. Be The First will emphasize education programs, social media and marketing initiatives through groups such as the Campaign for Tobacco-Free Kids, Scholastic Inc., the American Cancer Society and the National Urban League.

Cigarettes and secondhand smoke cause cancer and other preventable diseases.

CVS set several concrete goals for the five-year campaign: cutting the national youth smoking rate by 3%, reducing the number of new youth smokers by 10% and doubling the number of college campuses that ban tobacco usage.

Check it out: