Apple Proposes New Emojis With Disabilities

Emojis with wheelchairs, white canes, and various other disabilities may soon be coming to your iPhone: Apple has proposed a suite of 13 new emojis “to better represent individuals with disabilities.”

“Diversifying the options available helps fill a significant gap and provides a more inclusive experience for all,” Apple wrote in its proposal to the Unicode Consortium, which governs the of new emojis.

In its proposal, Apple also noted that the emoji was developed with input from American Council of the Blind, the Cerebral Palsy Foundation, and the National Association of the Deaf.

Anyone can propose new emojis. Each proposal wends its way through layers of committees before making it to your phone, and not all proposals are approved. Apple’s has been accepted by the Unicode Emoji Subcommittee and will now move on to the next step, discussion and review by the Unicode Technical Committee. The UTC’s next meeting is slated for April 3–5.

Here are some of the proposed emojis:

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Ad Love: Apple’s Animoji

I will likely never purchase an iPhone. I just don’t like them. I must admit, though, the two Animoji ads which aired during the Grammys tonight,  almost changed my mind.

The spots highlight the Face ID technology in the iPhone X that can make custom 3D versions of animated emoji based on your facial expressions, and are so darn cute!

One ad, called “Amigos,” features a dog and a poop emoji singing along to “Stir Fry” by hip-hop trio Migos, while carrot, broccoli, and cucumber emoji fly by.

The other ad features Childish Gambino’s “Redbone” being sung by an alien emoji and unicorn backup singers, which spiral out into a psychedelic universe of cascading cat, panda, robot, and unicorn emoji.

Both Migos and Childish Gambino were nominated for multiple Grammys, including Gambino’s Awaken, My Love! up for album of the year and Migos’ Culture up for best rap album.

Check out on of the ads below:

Ad Love: Nike Are We Running Today?

The Apple Watch Nike+ is noisy. The moment people see it, they become immediately drawn to the bright yellow circles embellishing the watchband. It’s matched perfectly by a custom face that tries to motivate wearers with quick Nike-esque slogans like “Are We Running Today?”

The Apple Watch Nike+ is not subtle. It just isn’t designed to be. The ads which accompany the latest campaign to support the watch aren’t subtle either. I don’t know if a watch bullying me will get me to run (my guess is no). However, the spots are simplistically dope and may motivate!

 

Ad Love : Dillan Barmache’s story

Dillan Barmache couldn’t speak. Then he got an iPad.

Dillian, who is 16, has autism and is non-verbal, stars in a powerful new advertising campaign from Apple, launched in observance of World Autism Acceptance Day.

After spending his whole life struggling to communicate, Barmache learned to express himself with the help of his tablet—typing his thoughts and feelings, then letting the computer speak them for him.

Titled “Dillan’s Voice,” the two-minute commercial from TBWA\Media Arts Lab focuses on Barmache’s experience, in his own words.

Check out the ads:

Ad Love: Cookie Monster for Apple

Cookie Monster is my favorite character from Sesame Street. He has been for a while. When this pic was taken, the only apples everyone knew came from an orchard:

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Apple has been rocking out as of late with their ads. The latest iPhone 6 spot stars a Cookie, who chats with Siri—and uses the phone’s timer and plays music, hands free—as he waits, agonizingly, for some cookies to bake.

Patience is a virtue….

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Check out the ad:

Ad Love: Apple’s Someday at Christmas

For months, retailers from Starbucks to Walgreens have been trying to get me in the holiday spirit.  I believe Apple has succeeded with their latest ad.

In it, the legendary Stevie Wonder croons his classic, Someday at Christmas, alongside one of my favorite new artists, Andra Day. The result is stunning. Check it:

A New Day for Apple and Philanthropy.

Apple is notorious for leading the way when it comes to innovation. They are also notorious for not being overly generous when it comes to giving when compared to how much money the company pulls in. That is, until now.

Yesterday, the widow of Steve Jobs, Laurencallingideas_proxy Powell Jobs announced that she will starting a $50 million to create high schools with new approaches to education. According to an interview published in the New York Times, Ms. Powell Jobs says, “The system was created for the work force we needed 100 years ago.Things are not working the way we want it to be working. We’ve seen a lot of incremental changes over the last several years, but we’re saying, ‘Start from scratch.’ ”

The initiative is called XQ: The Super School Project and the campaign is meant to inspire teams of educators and students, as well as leaders from other sectors, to come up with new plans for high schools. Over the next several months, the teams will submit plans that could include efforts like altering school schedules, curriculum and technologies. By fall next year a team of judges will pick five to 10 of the best ideas to finance.

The XQ project is the highest-profile project yet of the Emerson Collective, the group that Ms. Powell Jobs uses to finance her philanthropic projects.

Ms. Powell Jobs said that while she was committed to ensuring that the new schools are public, she was unsure whether they would be charter schools. She pointed out that she, like most Americans, is a graduate of a public high school. Plans for a national tour to collect ideas for the project do not include a stop at her alma mater in New Jersey, West Milford High School.

Learn more here.