Virtual Reality Gives an Inside Look at Causes

Oh my goodness. Can I tell you how excited I am about what I just stumbled upon? It wasn’t the Samsung Experience store here in NY which, no doubt, is pretty amazing.

It was an AdWeek feature on how Virtual Reality technology is being used to support fundraising efforts. This is huge. I know from experience that NPOs struggle with getting people to truly understand beyond the use of traditional images. Hence why so many of them hopped on the bandwagon when infographics became popular.

VR films go further – they take people INTO a cause. Check out this one from the organization, Pencils of Promise.

Oh, and get the full scoop on how VR is being used to support NPOs from AdWeek.