Ad Love: Apple’s Animoji

I will likely never purchase an iPhone. I just don’t like them. I must admit, though, the two Animoji ads which aired during the Grammys tonight,  almost changed my mind.

The spots highlight the Face ID technology in the iPhone X that can make custom 3D versions of animated emoji based on your facial expressions, and are so darn cute!

One ad, called “Amigos,” features a dog and a poop emoji singing along to “Stir Fry” by hip-hop trio Migos, while carrot, broccoli, and cucumber emoji fly by.

The other ad features Childish Gambino’s “Redbone” being sung by an alien emoji and unicorn backup singers, which spiral out into a psychedelic universe of cascading cat, panda, robot, and unicorn emoji.

Both Migos and Childish Gambino were nominated for multiple Grammys, including Gambino’s Awaken, My Love! up for album of the year and Migos’ Culture up for best rap album.

Check out on of the ads below:

Ad Love: Issa Rae Debuts for CoverGirl

Issa Rae is taking the spotlight in a new way and she’s far from Insecure. The creative is featured in a new CoverGirl ad campaign for the special-edition Melting Pout Metallic lipstick.

In a nod to Rae’s character on her HBO series, “The Pickup” ad features the actress and comedian sitting at a bar talking to an unidentified potential love interest as music plays in the background. She’s a sparkly and stuff.

It’s everything. Check it out:

Ad Love: The New York Times

This Sunday, The New York Times will debut its first-ever ad to run during the Academy Awards. The spot is already appearing on social media platforms.

The simple, black-and-white typographic ad lays out, line by line, a litany of conflicting statements, anchored by the three words, “the truth is” — “The truth is alternative facts are lies. The truth is the media is dishonest…” and so on. All the while, voiceovers of various people proclaiming their own notions of truth play out in the background.

The ad is being released as news outlets have become subject of the news themselves, facing intense scrutiny under the Trump administration, with the president calling out major news organizations. It also comes on the heels of reporters from The Times, CNN and Politico were not allowed to enter the office of the press secretary, Sean M. Spicer in a Press Gaggle earlier today.

Check it out:

Ad Love: Nike Equality

Recently, the chief executive of Nike joined a string of top executives in slamming Donald Trump’s immigration ban, and  called the policy a threat to values that are at the multinational sports retailer’s core. Mark Parker said that Nike believes in a world where everyone celebrates the power of diversity.

“Regardless of whether or how you worship, where you come from or who you love, everyone’s individual experience is what make us stronger as a whole,” he wrote.“This is a policy we don’t support.”

The company has followed up with a new 90-second spot that “encourages people to take the fairness and respect they see in sport and translate them off the field,” according to a release. The ad features LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas, and Victor Cruz. Actor Michael B. Jordan appears briefly and provides the ad’s voiceover. The soundtrack is a new recording of Sam Cooke’s “A Change Is Gonna Come” from Alicia Keys, who can also be seen in the spot.

The initiative “is centered on using Nike’s voice and the power of sport to inspire people to take action in their communities, with Nike leading by example with its recently announced partnerships with world-class organizations [PeacePlayers International and Mentor: The National Mentoring Partnership] dedicated to advancing this work.”

Nike has also announced plans to donate $5 million in 2017 to “numerous organizations that advance equality in communities across the U.S., including Mentor and PeacePlayers.”

Just do it, Y’all…

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Ad Love: Be More Human

Are you striving hard toward personal growth, using exercise, physical fitness and intense competition to build your character and shape your life in positive ways?

Well, Reebok wants to give you a hand.

The idea is that we all can work up a sweat and make some personal sacrifices en route to being our best selves.

Check it out:

Ad Love: Be Idris Elba’s Valentine

Valentine’s Day is less than a month away and my plans are set. I’ll be having pepper soup and fufu with Idris Elba.

In a collaboration with Omaze, Idris is offering one lucky winner the chance to be wined and dined by him and put up in a four-star hotel on Valentine’s Day. Further sweetening the deal (as if that was possible) is the fact that each entry into the contest donates to nonprofit charity W.E. Can Lead, which raises money to provide young girls in Africa with education opportunities.

Check it out:

And enter for your chance to win here.