Podcast: LinkedIn’s Fundraising Power

LinkedIn as a fundraising powerhouse? Um, Yeah.

From finding highly engaged volunteers to donor cultivation to an offering of several NPO specific tools, it’s one of the best social media platforms to support individual giving efforts. I had a blast chatting it up with Taylor Shanklin of Pursuant about, “How to use LinkedIn for Your Nonprofit.”

Take a listen:

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Kaepernick Campaign Created $43 Million in Nike Buzz

The controversy surrounding Nike Inc.’s new Colin Kaepernick ad is a surprise to no one. And in spite of the backlash, it’s probably pretty good for the brand. In less than 24 hours since Kaepernick first revealed the spot on Twitter, Nike received more than $43 million worth of media exposure, the vast majority of it neutral to positive, according to Apex Marketing Group. That far outweighs the risk of alienating some customers, said Bob Dorfman, a sports marketing executive at Baker Street Advertising.

The campaign is just the first step in Nike’s new partnership with Kaepernick, an extension of a deal he’s had with the company since he entered the NFL in 2011. The ad features his face along with the slogan, “Believe in something. Even if it means sacrificing everything.” Kaepernick hasn’t been on a roster since 2016, after he started kneeling for the national anthem to protest racism and police brutality in the U.S.

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The company also knows its customers. Two-thirds are younger than 35, and it’s an ethnically diverse consumer base, according to NPD Group.

As part of the new campaign, the company plans to release a Kaepernick-inspired shoe and t-shirt and will donate money to the quarterback’s “Know Your Rights” educational campaign, according to the New York Times.

The quarterback is currently suing the league, accusing its owners of colluding to keep him out of the league. Last week an arbitrator said Kaepernick had enough evidence to take the suit to trial.

The NFL has responded by saying it is committed to “dialogue, understanding and unity.”

“The social justice issues that Colin and other professional athletes have raised deserve our attention and action,” the league said in a statement.

Levi Strauss teams up with gun control group

Levi Strauss & Co. has announced it is launching a series of new initiatives to benefit groups working to prevent gun violence.

Levi Strauss’s CEO and President Chip Bergh wrote in Fortune on Tuesday that the company “simply cannot stand by silently when it comes to issues that threaten the very fabric of the communities where we live and work.”

“You may wonder why a company that doesn’t manufacture or sell guns is wading into this issue, but for us, it’s simple,” Bergh wrote. “Americans shouldn’t have to live in fear of gun violence. It’s an issue that affects all of us — all generations and all walks of life.”

He added that he is not advocating to repeal the 2nd Amendment nor calling gun owners irresponsible.

“We can’t insulate ourselves from every threat,” Bergh wrote. “We can’t ‘harden’ every place we gather — whether it be our schools, workplaces, shops, churches, or entertainment venues. But we can take common-sense, measurable steps — like criminal background checks on all gun sales — that will save lives.”

Levi’s, therefore, announced a new three-tiered initiative to support gun violence prevention.

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The company will donate more than $1 million over the next four years to nonprofits and youth activists that work to end gun violence, establishing the “Safer Tomorrow Fund.”

The blue jean manufacturer also partnered with gun control group Everytown for Gun Safety and other executives to form Everytown Business Leaders for Gun Safety.

Bergh called the group a coalition of business leaders who “believe, as we do, that business has a critical role to play in and a moral obligation to do something about the gun violence epidemic in this country.”

Levi’s will also double all donations made by their employees to the Safer Tomorrow Fund.

Bergh acknowledged that the decision to advocate for gun control is a controversial one.

“While taking a stand can be unpopular with some, doing nothing is no longer an option,” he wrote.

Michelle Obama Launches When We All Vote

Michelle Obama has assembled an all-star team of celebrities to help register voters across the country.

Th initiative is called, When We All Vote and it’s a national, nonpartisan not-for-profit which, “brings together citizens, institutions, and organizations to spark a conversation about our rights and responsibilities in shaping our democracy. Namely, the responsibility of registering and voting.”

When We All Vote’s co-chairs are some big-name celebrities, including Tom Hanks, Lin-Manuel Miranda, Janelle Monáe, Chris Paul, Faith Hill, and Tim McGraw.

According to a press release, When We All Vote will work to recruit and train volunteers to register new voters in communities across America. The organization will also host IRL events and make online efforts to reach and inspire unregistered voters, making it easy for them to register or request a voter registration form on-site.

Chrissy Teigen & John Legend Donate $288,000 to ACLU

Chrissy Teigen and John Legend found a unique way to celebrate President Trump’s 72nd birthday yesterday (June 14): they donated nearly $300,000 to the ACLU in the real estate mogul’s honor. The $72,000 gift in the name of each member of their family was intended as a loud and pointed protest to what Teigen said was the “inhumane” immigration policies by the Trump administration that have resulted in thousands of children being separated from their parents at the border.

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“John and I are outraged to see and hear the horror stories of immigrant families seeking asylum and refuge in America being ripped apart due to the inhumane policies of the Trump administration,” Teigen tweeted, a reference to the administration’s policy that has been separating children and parents at the southern U.S. border. “These actions are cruel, anti-family and go against everything we believe this country should represent.”

More than 1,300 children have reportedly been separated from their parents so far as part of the Trump White House’s “zero tolerance” border policy, an action that has drawn rebuke from a number of members of Congress and the religious community, and which inspired thousands of people to take to the streets in dozens of protests around the country to protest the actions in marches coordinated by Families Belong Together.

Teigen said she and Legend decided to make the sizable donation on behalf of themselves and children Luna and Miles because of the ACLU’s commitment to “defending the rights and humanity of these vulnerable families.”

 

 

Lyft Gives Lifts to March for Our Lives Participants

Lyft is up to good, yet again. The ride-hailing service will offer free rides to those attending the March for Our Lives rallies this weekend.

The company has teamed up with march organizers in 50 US cities to offer the service. It said it’s committing as much as $1.5 million for the rides.
To take advantage of this offer, a rally attendee will have to reserve a ride to his or her city’s march and receive a code. Earlier this month, Lyft co-founders John Zimmer and Logan Green wrote a letter to the students at Marjory Stoneman Douglas High School, the catalyst behind the rallies after a deadly shooting at their school.

 

Lyft has been at the forefront when it comes to ridesharing apps that truly impact social good.

 

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Lacoste adopts temporary logo to help endangered species

Lacoste temporarily replaced its polo shirts’ crocodile logo with the images of 10 endangered species to help counter the threat of extinction.

The shirts, which are part of a limited run supporting the “Save Our Species” campaign that launched during Paris Fashion Week on March 1, have sold out.
Replacing the crocodile above the left breast of the shirt are the Gulf of California porpoise, the Burmese roofed turtle, Sumatran tiger, the Anegada ground iguana and the northern sportive lemur, among others.
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The French clothing company calibrated the number of shirts produced for each series to the population of the remaining animals in the wild. Of the 1,775 shirts available, the Gulf of California porpoise had the smallest print run, with just 30 shirts available.
The Anegada iguana, by contrast, was the most available, with 450 editions. Proceeds went to International Union for Conservation of Nature, an international advocacy organization working to protect nature that sponsored the campaign.
The US Fish & Wildlife Service has placed 1,459 animals on its threatened and endangered list. Lacoste’s crocodile logo was introduced in 1936, and the company has never before sold shirts featuring other animals.