Jet Blue Gives Away Flights to Do-Gooders

I love Jet Blue.

The month of November is the JetBlue For Good Month. To commemorate JetBlue’s continued commitment to giving back and doing good, the carrier is adding a new mystery destination to its network this November, dubbed, “Destination Good.” From October 16 through October 26, those who are keen on joining JetBlue for a volunteer experience can #CheckInForGoodOnline at https://jetbluecheckinforgood.com or at JetBlue’s pop-up kiosks in surprise locations in Los Angeles and New York City to enter for a chance to partake in the service trip.

This will be a 4-day service trip to Destination Good, scheduled to depart on Giving Tuesday, November 27, from New York’s JFK International Airport. To up the fun factor, contest winners will not know where they are headed until the morning of November 27. JetBlue will be picking up to 50 do-gooders to volunteer alongside some of JetBlue’s crewmembers and non-profit partners. Successful contest entrants will be notified by November 20, 2018. The chosen do-gooders can each bring a guest along.

jetblue

During their stay in Destination Good, all participants will engage in daily volunteer and service activities that emphasize on the three pillars of the JetBlue For Good platform: (i) youth and education; (ii) community, and (iii) the environment.

No purchase is necessary for one to enter the Destination Good contest. Keep in mind the contest is open only to legal residents of the 50 U.S. states and D.C. who are 18-years-old or older and have a valid passport.

Those who enter the contest are required to answer philanthropic-related questions and their answers will be judged to determine who the winners will be. Contest entrants have to fill out a short questionnaire about what ‘Good’ they have to declare. For starters, JetBlue is looking for passionate souls who enjoy philanthropy and volunteering – regardless if one is a newbie or experienced volunteer.

October 11 – The Day of The Girl

Everyone get ready for the Day of the Girl.

Taking place on October 11, and with ads and content aimed at encouraging education, career-role models and mentoring, organizations hope to bring awareness to the many ways the world needs to uplift young women.

Mattel’s Barbie is introducing the Dream Gap Project, an initiative it hopes will raise awareness of ways girls are blocked from reaching their potential. The company cites research showing that by age 5, girls are less likely to view themselves and other girls as either smart or competent.

A launch video stars a handful of young girls talking about the many ways they inadvertently undermine daughters: They are twice as likely to Google “Is my son gifted?” than they are “Is my daughter gifted?” for example, and far less likely to give girls science-related toys.

The effort also includes a collaboration with New York University associate professor Andrei Cimpian for a two-year post-doctoral fellowship, focusing on the Dream Gap in girls between the ages of 5 and 7. And the brand, which generated plenty of buzz with the launch of its “Inspirational Women” collection earlier this year, including fencers, boxers, snowboarders and artists, says it plans to highlight at least 10 “empowering female” role models around the world each year.

Meanwhile, Unilever’s Dove is debuting The Girl Collective, “a sisterhood on a mission to raise the self-esteem of girls everywhere,” with a vow to reach an additional 20 million girls with messages “that can protect them from the outside voices that influence how they feel about their appearance.” Shonda Rhimes, the filmmaker who has been partnering with the brand on Real Beauty Production videos, hosted the kickoff event on Facebook Live.

Nonprofits are talking about Day of the Girl, too. Girls Inc., citing research that a third of girls between 7 and 10 say their appearance is the most important thing about them, is celebrating the day with the launch of “Pretty,” a book that urges girls to be pretty brave, pretty confident and pretty strong.

It’s also got a social component, using #theprettyconversation and #selfworthies, pointing out that 35% of girls worry about being tagged in photos that make them seem unattractive, and 65% agree that ads and media set unrealistic standards.

And Plan International is sponsoring girls’ takeovers around the world, including a #DayOfTheGirl emoji for Twitter. Its U.K. division is using the occasion to launch a new video campaign aimed at preventing street harassment.

Levi Strauss teams up with gun control group

Levi Strauss & Co. has announced it is launching a series of new initiatives to benefit groups working to prevent gun violence.

Levi Strauss’s CEO and President Chip Bergh wrote in Fortune on Tuesday that the company “simply cannot stand by silently when it comes to issues that threaten the very fabric of the communities where we live and work.”

“You may wonder why a company that doesn’t manufacture or sell guns is wading into this issue, but for us, it’s simple,” Bergh wrote. “Americans shouldn’t have to live in fear of gun violence. It’s an issue that affects all of us — all generations and all walks of life.”

He added that he is not advocating to repeal the 2nd Amendment nor calling gun owners irresponsible.

“We can’t insulate ourselves from every threat,” Bergh wrote. “We can’t ‘harden’ every place we gather — whether it be our schools, workplaces, shops, churches, or entertainment venues. But we can take common-sense, measurable steps — like criminal background checks on all gun sales — that will save lives.”

Levi’s, therefore, announced a new three-tiered initiative to support gun violence prevention.

levi-jeans

The company will donate more than $1 million over the next four years to nonprofits and youth activists that work to end gun violence, establishing the “Safer Tomorrow Fund.”

The blue jean manufacturer also partnered with gun control group Everytown for Gun Safety and other executives to form Everytown Business Leaders for Gun Safety.

Bergh called the group a coalition of business leaders who “believe, as we do, that business has a critical role to play in and a moral obligation to do something about the gun violence epidemic in this country.”

Levi’s will also double all donations made by their employees to the Safer Tomorrow Fund.

Bergh acknowledged that the decision to advocate for gun control is a controversial one.

“While taking a stand can be unpopular with some, doing nothing is no longer an option,” he wrote.

Nike Supports Serena Williams’ Superpowers

Nike has responded to the French Open’s decision to ban the catsuit Serena Williams wore during the 2018 tournament.

The apparel giant tweeted an image of Williams, who was wearing the outfit on the tennis court, with a message of support for the 23-time Grand Slam champion:

Screenshot (34)

Bernard Giudicelli, French Tennis Federation president, told Tennis Magazine the dress code was being introduced because “sometimes we’ve gone too far.” He added that “one must respect the game and the place.”

The nerve.

Williams responded to the decision Saturday, via ESPN, saying, “I had a lot of problems with my blood clots and, God, I don’t know how many I have had in the past 12 months,” she said. “So it is definitely a little functionality to it. I have been wearing pants in general a lot when I play so I can keep the blood circulation going.”

Williams had numerous health problems, including a pulmonary embolism, after giving birth to her daughter last September.

This year’s French Open was Williams’ first appearance in a Grand Slam tournament after announcing her pregnancy in April 2017.

Facebook Group Admins Get Comment Pin Power

Here’s a small, but relevant update – Facebook is now letting group admins pin comments in discussion threads.

According to Social Media Today, the option will enable group admins to highlight the best comments, or new angles of interest, which could help spark further discussion around a specific element, and boost engagement and interaction.

It’s the latest in Facebook’s ongoing efforts to make groups a more critical element of The Social Network. That push comes as more social interactions are switching to private or enclosed forums, with messaging apps seeing the biggest shift.

public_private (1)

With engagement moving away from the main social feed, Facebook’s looking to capitalize on the fact that more than a billion of its users are engaged in groups, with a significant number of those in what Facebook calls ‘highly meaningful’ communities.

If Facebook can help maximize groups, that could help them ensure users stay engaged, despite the trend away from public sharing. That’s why Facebook’s rolled out a heap of new groups tools in the last 12 or so months, including groups for Pages and group analytics tools.

Adding the ability to pin specific comments may not seem like much, but as noted, it does provide another way for admins to guide the conversation, helping to prompt further comment on the most engaging elements without users needing to scroll through everything else. If a specific comment is sparking discussion, putting it front and center will only help to generate more of it, which could make it a valuable tool for group admins to consider.

Barack and Michelle Obama Sign On For Netflix

Netflix has secured a deal with former President Barack Obama and First Lady Michelle Obama to produce series and movies for the streaming service. The former first couple will, according to an announcement Monday from the company, potentially work on scripted and unscripted series as well as docu-series, documentary films, and features under the multi-year deal.

barack-michelle-obama-fist-bump

“One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience,” said Barack Obama. “That’s why Michelle and I are so excited to partner with Netflix — we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”

It is unknown how much the Obamas’ Netflix agreement — which will see them produce through their newly formed company Higher Ground Productions — is worth. In March, Penguin Random House signed the couple to a joint book deal that pays them a reported $65 million for their respective memoirs.

Black Panther: Highest-Grossing US Superhero Film – EVER.

Ryan Coogler’s Black Panther is about to reach another milestone when it surpasses The Avengers‘ North American gross to become the highest-grossing superhero movie in the U.S.

To date, Panther has earned $618.6 million domestically ($1.2 billion worldwide), just short of The Avengers‘ $623.4 million. By the end of the weekend, Black Panther will surpass that number, according to estimates.

Black Panther has enjoyed five straight weeks atop the box office charts that kicked off with a record-breaking opening weekend for the month of February.  Word of mouth, critical praise and all-star performances from the likes of  Chadwick Boseman, Danai Gurira, Lupita Nyong’o, Michael B. Jordan, and Letitia Wright continued to boost the film’s presence in theaters.

Wakanda will also have a lasting impact on the storytelling of the Marvel Cinematic Universe – a sequel has already been confirmed.

https_blogs-images.forbes.comscottmendelsonfiles201802au_rich_hero_blackpanther_1_3c317c85-1200x526