Tumblr Gets Into the Election Mix

Recently Tumblr launched a new social impact campaign designed to get more millennials to vote.

Tumblr, in partnership with MTV’s Elect This voting initiative, is hosting a series of virtual Q&As called IssueTime, a spin-off of Tumblr’s AnswerTime Q&As. Each IssueTime brings together a panel of experts to answer users’ questions about a different social issue, including gun violence prevention, immigration reform, women’s health and empowerment, mental health, LGBT equality, climate change and national security.

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The first panel was held on June 27 and focused on the history of the LGBT movement and featured experts from the Transgender Freedom Project and the National Center for Transgender Equality.

Tumblr also will sponsor “Day of Action” takeovers with various advocacy and nonprofit organizations, posting content about these organizations and encouraging users to volunteer there.

The goals of the campaign are to drive more users to Tumblr and get more young people to vote.

I’m here for it; this election is an important one, guys.

Jet Blue #StandsWithOrlando

Here’s one more reason to join me in loving Jet Blue.

Today the company announced it will offer immediate family and domestic partners of Orlando shooting victims free seats on available flights to and from Orlando.

On the airline’s blog, Out of the Blue, Jet Blue officials wrote of their close ties to the city and of their sorrow as details of the shooting rampage have continued to emerge. In all, 49 were killed and more than 50 injured in the worst mass shooting in U.S. history:

Like many of you, we continue to watch reports of the Orlando nightclub shooting with great sadness. Our thoughts are with the victims and their loved ones.

This weekend’s events are felt by all of our 19,000 crewmembers, many of whom live in, work from and travel through Orlando – one of our focus cities – at Orlando International Airport, our Orlando Support Center and JetBlue University.

We want to do our part to help the victims of this tragedy, as well as support the Orlando community through this difficult time.

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Jet Blue will offer immediate family and domestic partners of victims who were killed or injured in the shooting free seats on flights to or from Orlando. Those needing assistance with arrangements should call 1-800-JETBLUE (538-2583) for details.

In addition, the airline instituted a fee waiver for customers traveling to or from Orlando who need to make last-minute changes to their travel plans.

The airline also is offering special resources to employees who have been affected by the event. Crewmembers are encouraged to check the company’s internal website for more details.

Lastly, JetBlue officials said they will make a charitable contribution to support the victims and their families.

Not surprising, the company has gone above and beyond to do its part and demonstrate yet again why they lead in the space as far as CSR is concerned.

Skyscanner Gets Botty.

My favorite booking service Skyscanner has announced a chat bot that enables users to book their vacation and search for vacay inspiration via Facebook Messenger. The conversation bot’s main function is to search for flights on request and redirect users to the Skyscanner website to confirm their booking and complete payment.

Users can also ask the bot to find destinations they might be interested in based on their departure location.  The bot searches using current trends and cheap offers to offer up getaway inspiration, which can be activated by users in chat by tapping “Don’t know” when asked where they would like to go.

Users can find the bot by typing “Skyscanner” into Messenger’s search field. Users without the Facebook Messenger app can still converse with the bot by going to a browser redirect link that takes them to the web version of the social media company’s messaging platform.

Skyscanner follows the likes of Poncho, KLM, 1-800-Flowers, CNN, and Foursquare in launching a dedicated bot. Facebook brought the bot support to its Messenger platform last month, allowing approved developers direct access to toolkits and live chat APIs so they can build chat programs for companies that let them interface with customers. Botlist is just one dedicated store that has recently arisen where users can discover chat bots they can interact with through the app.

I am super-excited about the power of Bots as related to social customer care. I’ve tried CNN’s and am not really impressed but realize that the technology is new. Let’s see what happens.

Ad Love: Sign Their Yearbook

Right now, young people are busy with all of the fun and festive formalities that come with the close of a school year: class rings, proms and signing yearbooks. Some may never get to experience any of these things as their lives were taken too soon at the hands of gun violence. That’s the focus of, “Sign Their Yearbook,” a sobering initiative from New Yorkers Against Gun Violence.

The online “yearbook,” which went live last week, also serves as a petition; those signing signal their support for universal criminal background checks for people attempting to purchase firearms. (In 38 states, it is legal to buy guns without submitting to such scrutiny.) After 30 days, the petition—in the form of a handsomely printed physical yearbook—will be submitted to the U.S. Senate, where measures to tighten gun laws have previously failed.

This campaign is brilliant. Check out the ad, which gave me chills and be sure to sign the book:

 

The Dress that Knew Too Much

There was a lot going on at this year’s Met Gala. All I will say is, Madonna.

The star-studded event, which is an annual fundraising gala for the benefit of the Metropolitan Museum of Art’s Costume Institute in NYC, marks the grand opening of the Costume Institute’s annual fashion exhibit. This year’s theme was, “Manus X Machina: Fashion in an Age of Technology.” Celebs did not disappoint. One of the best dressed was model, Karolina Kurova who wore the most high-tech outfit of the night.

IBM and fashion designer Marchesa  unveiled a, “cognitive dress,” extending IBM’s cognitive computing branding campaign. The data-driven dress — changed colors based on an analysis of fan sentiment in real time. During the gala, Watson processed the huge volume of tweets surrounding the event, and changed the color of the dress according to the emotions in them. Rose signified joy, coral meant passion, aqua was excitement, lavender denoted curiosity, and butter indicated encouragement.

IBM views Watson as its future, and indeed, the future of artificial intelligence. It’s a cognitive system that reasons and learns much like a human, and is capable of turning the world’s vast oceans of data into usable information.

The dress was a stunner. Check it out:

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NYPD Uses Mannequins to Try and Find Missing Boy

The New York Police Department and BBDO New York are taking the search for missing persons beyond the milk carton. In a project called “Invisible Faces,” the face of a boy who disappeared six years ago will now appear on a store window mannequin in an effort to reinvigorate the search and possibly lead to his return. Agency BBDO created the concept, and worked with the NYPD to execute it. Patrick_3x2_

Seven-year-old Patrick Alford Jr. went missing from his foster home in 2010; his face, aged to 13 years old, has been sculpted onto a mannequin in the store window of jacket brand K-Way, which has a store located in SoHo, one of Manhattan’s most well-trafficked shopping neighborhoods. The mannequin is clothed in a similar red t-shirt to the one Patrick was wearing when he disappeared.

If any passersby or store visitors recognize Patrick’s likeness, they are encouraged to use an in-store iPad to learn more. The agency has also put together the website www.invisiblefaces.info and the hashtag #bringPatrickhome to spread the word.

The store window will remain up until the middle of May.

 

Ad Love: CVS and #BetheFirst

Drugstore giant CVS Health and its foundation plan to spend $50 million over five years to bolster anti-smoking efforts with a particular emphasis on young people.

The company recently announced plans to fund Be The First, a campaign that draws its colloquial inspiration from a goal to form the first generation of Americans to spurn tobacco.

The push comes more than a year after CVS stopped selling cigarettes, saying that smoking conflicts with its mission of promoting healthy living. CVS and the CVSHealth Foundation will share the costs of the campaign. Be The First will emphasize education programs, social media and marketing initiatives through groups such as the Campaign for Tobacco-Free Kids, Scholastic Inc., the American Cancer Society and the National Urban League.

Cigarettes and secondhand smoke cause cancer and other preventable diseases.

CVS set several concrete goals for the five-year campaign: cutting the national youth smoking rate by 3%, reducing the number of new youth smokers by 10% and doubling the number of college campuses that ban tobacco usage.

Check it out: