P&G’s, “The Talk”

Proctor & Gamble’s newest commercial shows black mothers sharing truths about bias and racial stereotypes likely to be encountered while growing up in America.

The ad is causing quite a stir. I won’t say anything further, just take a look:


 

You Can Paint Like A Legend

You don’t have to be an art expert to be familiar with Norwegian Expressionist artist Edvard Munch’s masterpiece, “The Scream.” If you aren’t familiar, here’s a refresher:

The Scream by Edvard Munch, 1893

Munch is making news that turns the focus away from big-ticket sales and thrilling heists and back to the nuts-and-bolts of his artistic process. Munch Museet, the Oslo-based museum responsible for safeguarding the artist’s archive, has teamed up with Adobe, the mega-software company behind Photoshop, to bring Munch’s paint brushes back to life.


In an effort to promote one artist’s legacy—and, of course, to launch a saleable product—they retrieved seven of Munch’s brushes from the depths of climatized storage and transformed them into digital tools.


When Munch died in 1944 at the age of 80, he left around 1,150 paintings, 17,800 prints, 4,500 watercolors, 13 sculptures, a stash of drawings, and the contents of his Norwegian studio to the city of Oslo. This massive trove included several of Munch’s masterpieces, as well as the paints and brushes he used to make them.


While Munch’s canvases are regularly on view in museums around the world, his materials rarely see the light of day, due to their inherent fragility. Photo documentation of the tools isn’t readily available to the public, either. Up until now, the only visual evidence of Munch’s process online has existed in several grainy, black-and-white photos of his studio.


Starting last year, Adobe and the Munch Museum set out to give Photoshop and Sketch users a first-hand understanding of the artist’s process. Their approach was unorthodox and unprecedented: Transform Munch’s age-old brushes into digital mark-making tools. When taken up by Photoshop- and Sketch-savvy millennials, the brushes would have the ability to imitate the artist’s strokes.


The custom brushes have been licensed by Adobe and used by graphic designers, illustrators, and artists the world over. Wired reported that Webster made over $100,000 in 2013 alone selling his virtual brush packs.


brushes.jpg


These custom brushes double as a marketing campaign for both Adobe and the Munch Museet. But they also connect a vital art-historical practice to contemporary artmaking in the digital age. the future of art.


This, my friends, is the future of art.

IBM Watson is an Art Instructor…and I Love It

Almost three-quarters of Brazilians have never been inside a museum, according to a 2010 study from the Brazilian Institute of Economic Research. There are probably many reasons for this, but among them is the feeling that art can seem inaccessible unless you’ve studied it.

For the launch of IBM Watson in Brazil, Ogilvy Brazil created an interactive guide that lets people have conversations with work housed at the Pinacoteca de São Paulo Museum. “The Voice of Art” replaces pre-recorded audio guides with a Watson-powered program that gleans data from books, old newspapers, recent articles, biographies, interviews and the internet.

It took IBM six months to teach Watson how to make sense of all that content. Hosted on cloud platform IBM Bluemix, its AI capabilities were put to work answering spontaneous questions about art by renowned Brazilian creators like Cândido Portinari, Tarsila do Amaral and José Ferraz de Almeida Júnior.

Witness the magic below:

I recently got to experience this technology hands on. IBM is sponsoring “Art with Watson,” a special exhibit at the Cadillac House gallery, 330 Hudson Street, in New York City’s SOHO through 4.7.

The show includes portraits of pioneers of science, society, business and design — including Marie Curie, Nikola Tesla, Charles Darwin, Eleanor Roosevelt, Josephine Baker, Thomas J. Watson and Paul Rand — all created by modern artists with the help of IBM Watson technology. Watson provided the artists with unusual insights into each subject – from Nikola Tesla’s patents and journals, to Marie Curie’s correspondence with her children.

The exhibit also features a “cognitive photobooth” that puts Watson in the hands of individual attendees. Based on responses to a series of questions, Watson creates a personal portrait with the same APIs used to create the gallery portraits. Check mine out below and learn more about Art with Watson here.

poster_2017-04-29-202721

Pepsi…Matters.

It didn’t take long for Pepsi’s recent attempt to heal matters of unrest via carbonated beverage to fail. In fact, it took less than a day. Unless you are living under a rock, you couldn’t have missed the release of Pepsi’s latest ad. It’s a two-and-a-half minute spot from its in-house creative team, Creators League Studio, featuring Kendall Jenner as a model who leaves work to join a protest.

The spot is part of a new campaign, “Live for Now,” which is about celebrating life’s “Live for Now” moments, according to a press release.

Reception to it has not been tragic, as many see a major corporation co-opting a political movement against the current administration, and co-opting Black Lives Matter, to sell soda.

At first, the company stood by the spot, arguing, “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an important message to convey.”

This morning, they changed their minds.

“Pepsi was trying to project a global message of unity, peace and understanding,” the brand said in a statement. “Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”

Um…ya think?!

So, what went wrong, exactly? How could a company such as Pepsi fail so miserably in this day and age? This article explains the horror beautifully, stating, “This is what happens when you don’t have enough people in leadership that reflect the cultures that you represent,”

Um…ya think?!

The spot continues to live online. If you haven’t see it as yet, and care to be annoyed, have a looksee:

UPDATE:

Kendall is reportedly very upset that she was part of making everyone upset and SNL did an amazing job spoofing the commercial!

 

MTV Wants You to #SeeHer

MTV and the Association of National Advertisers (ANA) will kickoff Women’s History Month with the A Woman Did That programming initiative to help build awareness for the #SeeHer campaign and rally fans around the movement to accurately portray women and girls in media by the year 2020.

Beginning at 8:00 p.m. ET today and concluding at 6:00 p.m. ET on Sunday, March 5, #SeeHer and MTV will spotlight groundbreaking females and their achievements across business, culture, entertainment, music, science, sports and technology, with highlight packages and trivia segments illuminating interesting historical facts and issues that women have faced. The campaign will extend across MTV’s digital and social platforms including its Snapchat Discover channel with Women’s History Month editorial content highlighting powerful and pioneering women.

Featured women will include:

Amani Al-Khatahtbeh: Muslimgirl.com founder and author of Muslim Girl: Coming of Age
Keiana Cave: University of Michigan student, entrepreneur, creator of STEM start-up MARE, and multiple patent holder
Laurie Hernandez: Olympic Gold Medalist and New York Times best-selling author
Lucy Jones: Fashion designer, creator of the Seated Designs collection, exclusively developed for the disabled, and 2016 Forbes 30 under 30 honoree
Rihanna: Multiple Grammy Award winning musician, actress, and 2017 Harvard University Humanitarian Award recipient
Gina Rodriguez: Actress, anti-bullying advocate, member of the Hispanic College Fund Board of Directors, and #MovementMondays Instagram inspiration post

The #SeeHer movement is spearheaded by the ANA, the largest marketing and advertising association in the United States. The #SeeHer initiative was launched in 2016 by ANA subcommittee Alliance for Family Entertainment, the industry’s foremost advocate for sophisticated, realistic, family-themed content on traditional and digital platforms.

#SeeHer’s mission is to lead a movement to accurately portray all women and girls in media so that by 2020 they see themselves reflected as they truly are. 2020 is the 100thanniversary of women gaining the right to vote.

A Woman Did That is MTV parent company Viacom’s first campaign in support of the #SeeHer mission. Additional programs will roll out throughout the year across Viacom’s suite of brands.

Click below to view the vid:

shedid

 

 

Ad Love: Nike Equality

Recently, the chief executive of Nike joined a string of top executives in slamming Donald Trump’s immigration ban, and  called the policy a threat to values that are at the multinational sports retailer’s core. Mark Parker said that Nike believes in a world where everyone celebrates the power of diversity.

“Regardless of whether or how you worship, where you come from or who you love, everyone’s individual experience is what make us stronger as a whole,” he wrote.“This is a policy we don’t support.”

The company has followed up with a new 90-second spot that “encourages people to take the fairness and respect they see in sport and translate them off the field,” according to a release. The ad features LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas, and Victor Cruz. Actor Michael B. Jordan appears briefly and provides the ad’s voiceover. The soundtrack is a new recording of Sam Cooke’s “A Change Is Gonna Come” from Alicia Keys, who can also be seen in the spot.

The initiative “is centered on using Nike’s voice and the power of sport to inspire people to take action in their communities, with Nike leading by example with its recently announced partnerships with world-class organizations [PeacePlayers International and Mentor: The National Mentoring Partnership] dedicated to advancing this work.”

Nike has also announced plans to donate $5 million in 2017 to “numerous organizations that advance equality in communities across the U.S., including Mentor and PeacePlayers.”

Just do it, Y’all…

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Ad Love – My Super Bowl Picks

It looks like the Big Game, Lady Gaga’s halftime show AND the ads made a huge political statement. I wish I could say I am happy for the Patriots but that would be an alternative fact.

My favorite spots unapologetically addressed inequality, self-love and discrimination. I lived for it. Here are my top picks:

Audi – #DriveProgress 

Budweiser – Born The Hard Way

NFL – Inside These Lines

Tiffany – Introducing Lady Gaga  

84 Lumber – The Journey 

Air BnB – We Accept