Pepsi…Matters.

It didn’t take long for Pepsi’s recent attempt to heal matters of unrest via carbonated beverage to fail. In fact, it took less than a day. Unless you are living under a rock, you couldn’t have missed the release of Pepsi’s latest ad. It’s a two-and-a-half minute spot from its in-house creative team, Creators League Studio, featuring Kendall Jenner as a model who leaves work to join a protest.

The spot is part of a new campaign, “Live for Now,” which is about celebrating life’s “Live for Now” moments, according to a press release.

Reception to it has not been tragic, as many see a major corporation co-opting a political movement against the current administration, and co-opting Black Lives Matter, to sell soda.

At first, the company stood by the spot, arguing, “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an important message to convey.”

This morning, they changed their minds.

“Pepsi was trying to project a global message of unity, peace and understanding,” the brand said in a statement. “Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”

Um…ya think?!

So, what went wrong, exactly? How could a company such as Pepsi fail so miserably in this day and age? This article explains the horror beautifully, stating, “This is what happens when you don’t have enough people in leadership that reflect the cultures that you represent,”

Um…ya think?!

The spot continues to live online. If you haven’t see it as yet, and care to be annoyed, have a looksee:

UPDATE:

Kendall is reportedly very upset that she was part of making everyone upset and SNL did an amazing job spoofing the commercial!

 

MTV Wants You to #SeeHer

MTV and the Association of National Advertisers (ANA) will kickoff Women’s History Month with the A Woman Did That programming initiative to help build awareness for the #SeeHer campaign and rally fans around the movement to accurately portray women and girls in media by the year 2020.

Beginning at 8:00 p.m. ET today and concluding at 6:00 p.m. ET on Sunday, March 5, #SeeHer and MTV will spotlight groundbreaking females and their achievements across business, culture, entertainment, music, science, sports and technology, with highlight packages and trivia segments illuminating interesting historical facts and issues that women have faced. The campaign will extend across MTV’s digital and social platforms including its Snapchat Discover channel with Women’s History Month editorial content highlighting powerful and pioneering women.

Featured women will include:

Amani Al-Khatahtbeh: Muslimgirl.com founder and author of Muslim Girl: Coming of Age
Keiana Cave: University of Michigan student, entrepreneur, creator of STEM start-up MARE, and multiple patent holder
Laurie Hernandez: Olympic Gold Medalist and New York Times best-selling author
Lucy Jones: Fashion designer, creator of the Seated Designs collection, exclusively developed for the disabled, and 2016 Forbes 30 under 30 honoree
Rihanna: Multiple Grammy Award winning musician, actress, and 2017 Harvard University Humanitarian Award recipient
Gina Rodriguez: Actress, anti-bullying advocate, member of the Hispanic College Fund Board of Directors, and #MovementMondays Instagram inspiration post

The #SeeHer movement is spearheaded by the ANA, the largest marketing and advertising association in the United States. The #SeeHer initiative was launched in 2016 by ANA subcommittee Alliance for Family Entertainment, the industry’s foremost advocate for sophisticated, realistic, family-themed content on traditional and digital platforms.

#SeeHer’s mission is to lead a movement to accurately portray all women and girls in media so that by 2020 they see themselves reflected as they truly are. 2020 is the 100thanniversary of women gaining the right to vote.

A Woman Did That is MTV parent company Viacom’s first campaign in support of the #SeeHer mission. Additional programs will roll out throughout the year across Viacom’s suite of brands.

Click below to view the vid:

shedid

 

 

Ad Love: Nike Equality

Recently, the chief executive of Nike joined a string of top executives in slamming Donald Trump’s immigration ban, and  called the policy a threat to values that are at the multinational sports retailer’s core. Mark Parker said that Nike believes in a world where everyone celebrates the power of diversity.

“Regardless of whether or how you worship, where you come from or who you love, everyone’s individual experience is what make us stronger as a whole,” he wrote.“This is a policy we don’t support.”

The company has followed up with a new 90-second spot that “encourages people to take the fairness and respect they see in sport and translate them off the field,” according to a release. The ad features LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas, and Victor Cruz. Actor Michael B. Jordan appears briefly and provides the ad’s voiceover. The soundtrack is a new recording of Sam Cooke’s “A Change Is Gonna Come” from Alicia Keys, who can also be seen in the spot.

The initiative “is centered on using Nike’s voice and the power of sport to inspire people to take action in their communities, with Nike leading by example with its recently announced partnerships with world-class organizations [PeacePlayers International and Mentor: The National Mentoring Partnership] dedicated to advancing this work.”

Nike has also announced plans to donate $5 million in 2017 to “numerous organizations that advance equality in communities across the U.S., including Mentor and PeacePlayers.”

Just do it, Y’all…

equality_ad-manifesto_native_1600-768x1396

Ad Love – My Super Bowl Picks

It looks like the Big Game, Lady Gaga’s halftime show AND the ads made a huge political statement. I wish I could say I am happy for the Patriots but that would be an alternative fact.

My favorite spots unapologetically addressed inequality, self-love and discrimination. I lived for it. Here are my top picks:

Audi – #DriveProgress 

Budweiser – Born The Hard Way

NFL – Inside These Lines

Tiffany – Introducing Lady Gaga  

84 Lumber – The Journey 

Air BnB – We Accept

Ad Love: Be More Human

Are you striving hard toward personal growth, using exercise, physical fitness and intense competition to build your character and shape your life in positive ways?

Well, Reebok wants to give you a hand.

The idea is that we all can work up a sweat and make some personal sacrifices en route to being our best selves.

Check it out:

Ad Love: Be Idris Elba’s Valentine

Valentine’s Day is less than a month away and my plans are set. I’ll be having pepper soup and fufu with Idris Elba.

In a collaboration with Omaze, Idris is offering one lucky winner the chance to be wined and dined by him and put up in a four-star hotel on Valentine’s Day. Further sweetening the deal (as if that was possible) is the fact that each entry into the contest donates to nonprofit charity W.E. Can Lead, which raises money to provide young girls in Africa with education opportunities.

Check it out:

And enter for your chance to win here.

Ad Love: Nike Are We Running Today?

The Apple Watch Nike+ is noisy. The moment people see it, they become immediately drawn to the bright yellow circles embellishing the watchband. It’s matched perfectly by a custom face that tries to motivate wearers with quick Nike-esque slogans like “Are We Running Today?”

The Apple Watch Nike+ is not subtle. It just isn’t designed to be. The ads which accompany the latest campaign to support the watch aren’t subtle either. I don’t know if a watch bullying me will get me to run (my guess is no). However, the spots are simplistically dope and may motivate!

 

T-Mobile Gets In On #GivingTuesday

Today, one of my favorite brands, T-Mobile, turns into the ultimate giving machine to celebrate the global day of giving — #GivingTuesday.

Since T-Mobile Tuesdays launched in June of 2016, T-Mobile customers have redeemed more than 20 million thank you gifts – shoot, on many days, I have gotten a Lyft ride home, courtesy of the Un-carrier. Now, T-Mobile is going one step further to celebrate the season by donating up to $500,000 to thank local Boys & Girls Clubs across the USA. The Un-carrier is even matching text-to-donate donations from non-customers.

Un-carrier customers look forward to each T-Mobile Tuesday when they get thanked with free stuff and a chance to win something epic. For #GivingTuesday T-Mobile customers get a chance to win $50, $250 or $5,000 prizes for their local Boys & Girls Clubs, which the Un-carrier will donate on the winning customer’s behalf.

But that’s not all. Even carrier customers can get in on the good vibes next week! On #GivingTuesday, anyone can text TUESDAY to 20222 to make a $5 donation to Boys & Girls Clubs, and T-Mobile will match that donation — whether you are a T-Mobile customer or not! Plus, you can do it again and again, and T-Mobile will keep on matching your donations up to $80 per person.

screen-shot-2016-11-29-at-11-16-17-am

Of course, on #GivingTuesday, T-Mobile is still thanking its customers with a free FandangoNow movie rental and Wendy’s small Frosty. T-Mobile has partnered with some of the best and coolest brands to thank its customers every single week including Fandango, Lyft, Subway, StubHub, Wendy’s, VUDU, Universal Pictures, Buffalo Wild Wings and more… with new gifts and more partners all the time.