Podcast: LinkedIn’s Fundraising Power

LinkedIn as a fundraising powerhouse? Um, Yeah.

From finding highly engaged volunteers to donor cultivation to an offering of several NPO specific tools, it’s one of the best social media platforms to support individual giving efforts. I had a blast chatting it up with Taylor Shanklin of Pursuant about, “How to use LinkedIn for Your Nonprofit.”

Take a listen:

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Kaepernick Campaign Created $43 Million in Nike Buzz

The controversy surrounding Nike Inc.’s new Colin Kaepernick ad is a surprise to no one. And in spite of the backlash, it’s probably pretty good for the brand. In less than 24 hours since Kaepernick first revealed the spot on Twitter, Nike received more than $43 million worth of media exposure, the vast majority of it neutral to positive, according to Apex Marketing Group. That far outweighs the risk of alienating some customers, said Bob Dorfman, a sports marketing executive at Baker Street Advertising.

The campaign is just the first step in Nike’s new partnership with Kaepernick, an extension of a deal he’s had with the company since he entered the NFL in 2011. The ad features his face along with the slogan, “Believe in something. Even if it means sacrificing everything.” Kaepernick hasn’t been on a roster since 2016, after he started kneeling for the national anthem to protest racism and police brutality in the U.S.

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The company also knows its customers. Two-thirds are younger than 35, and it’s an ethnically diverse consumer base, according to NPD Group.

As part of the new campaign, the company plans to release a Kaepernick-inspired shoe and t-shirt and will donate money to the quarterback’s “Know Your Rights” educational campaign, according to the New York Times.

The quarterback is currently suing the league, accusing its owners of colluding to keep him out of the league. Last week an arbitrator said Kaepernick had enough evidence to take the suit to trial.

The NFL has responded by saying it is committed to “dialogue, understanding and unity.”

“The social justice issues that Colin and other professional athletes have raised deserve our attention and action,” the league said in a statement.

Michelle Obama Launches When We All Vote

Michelle Obama has assembled an all-star team of celebrities to help register voters across the country.

Th initiative is called, When We All Vote and it’s a national, nonpartisan not-for-profit which, “brings together citizens, institutions, and organizations to spark a conversation about our rights and responsibilities in shaping our democracy. Namely, the responsibility of registering and voting.”

When We All Vote’s co-chairs are some big-name celebrities, including Tom Hanks, Lin-Manuel Miranda, Janelle Monáe, Chris Paul, Faith Hill, and Tim McGraw.

According to a press release, When We All Vote will work to recruit and train volunteers to register new voters in communities across America. The organization will also host IRL events and make online efforts to reach and inspire unregistered voters, making it easy for them to register or request a voter registration form on-site.

Jay-Z Pens Urges Fans to Fight For Social Justice

Jay-Z has published an essay addressing the importance of social justice titled “This Is Our Power.”

Written for The Hollywood Reporter, the essay begins with Jay-Z writing about Kalief Browder, the young black man who was wrongfully convicted of a crime he did not commit and served at Rikers Island for three years.

“The post-traumatic stress disorder he came out with led him to suicide two years ago, but not before he had the chance to talk about what happened to him,” Jay-Z writes. “…He’s just one example in a system that is broken. We need to be the ones who fix it.”

The rapper and entrepreneur then talks about the documentary series he made on Browder, Time: The Kalief Browder Story, and the importance of demanding change from the people we put into office.

“But social justice isn’t a political issue. It’s a human issue. It’s a story of empathy. When we are able to identify that we are all not perfect and have compassion for someone else, we can move forward as a society,” Jay-Z concludes. “Look around at what’s happening in your town and your city right now. Think small, and you can do much bigger things.”

Read more here.

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