Barack and Michelle Obama Sign On For Netflix

Netflix has secured a deal with former President Barack Obama and First Lady Michelle Obama to produce series and movies for the streaming service. The former first couple will, according to an announcement Monday from the company, potentially work on scripted and unscripted series as well as docu-series, documentary films, and features under the multi-year deal.

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“One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience,” said Barack Obama. “That’s why Michelle and I are so excited to partner with Netflix — we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”

It is unknown how much the Obamas’ Netflix agreement — which will see them produce through their newly formed company Higher Ground Productions — is worth. In March, Penguin Random House signed the couple to a joint book deal that pays them a reported $65 million for their respective memoirs.

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Lacoste adopts temporary logo to help endangered species

Lacoste temporarily replaced its polo shirts’ crocodile logo with the images of 10 endangered species to help counter the threat of extinction.

The shirts, which are part of a limited run supporting the “Save Our Species” campaign that launched during Paris Fashion Week on March 1, have sold out.
Replacing the crocodile above the left breast of the shirt are the Gulf of California porpoise, the Burmese roofed turtle, Sumatran tiger, the Anegada ground iguana and the northern sportive lemur, among others.
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The French clothing company calibrated the number of shirts produced for each series to the population of the remaining animals in the wild. Of the 1,775 shirts available, the Gulf of California porpoise had the smallest print run, with just 30 shirts available.
The Anegada iguana, by contrast, was the most available, with 450 editions. Proceeds went to International Union for Conservation of Nature, an international advocacy organization working to protect nature that sponsored the campaign.
The US Fish & Wildlife Service has placed 1,459 animals on its threatened and endangered list. Lacoste’s crocodile logo was introduced in 1936, and the company has never before sold shirts featuring other animals.

Ad Love: Lexus for Black Panther

Brands roll the dice when they affiliate with movies since it’s anyone’s guess what will be a blockbuster.

Lexus chose correctly when it signed on 18 months ago to play an integral part of Disney’s “Black Panther,” where the main character drives a Lexus LC 500.

The movie, which opened in theaters Feb. 16, is smashing box office records. Global ticket sales by Monday will total an estimated $387 million, according to comScore. Disney said on Sunday that ticket sales for the film in North America alone will total roughly $218 million between Friday and Monday.

The partnership includes a website with a series of online comics featuring the vehicle. A 30-second spot “Long Live The King” ran during the third quarter of the Super Bowl. The 60-second version of the spot has already garnered more than 5 million views on YouTube.

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Ad Love: Apple’s Animoji

I will likely never purchase an iPhone. I just don’t like them. I must admit, though, the two Animoji ads which aired during the Grammys tonight,  almost changed my mind.

The spots highlight the Face ID technology in the iPhone X that can make custom 3D versions of animated emoji based on your facial expressions, and are so darn cute!

One ad, called “Amigos,” features a dog and a poop emoji singing along to “Stir Fry” by hip-hop trio Migos, while carrot, broccoli, and cucumber emoji fly by.

The other ad features Childish Gambino’s “Redbone” being sung by an alien emoji and unicorn backup singers, which spiral out into a psychedelic universe of cascading cat, panda, robot, and unicorn emoji.

Both Migos and Childish Gambino were nominated for multiple Grammys, including Gambino’s Awaken, My Love! up for album of the year and Migos’ Culture up for best rap album.

Check out on of the ads below:

Nike Headquarters Names Building After Serena Williams

It has been one heck of a year for Serena Williams. She’s going to end it with a bang. Fifteen years after the tennis GOAT landed her first Nike sponsorship, she is getting her very-own building at the sportswear brand’s world headquarters.

 

 

Nike’s Serena Williams building is set to measure over one million square feet upon completion in 2019, making it the largest on its campus.

The 36-year-old new mom shared the news via Instagram, captioning her post: “What a year it has been. First a grand slam win followed by an awesome baby… then the most magical wedding. What next? How about a building!!… Nike announced yesterday that one of its new world headquarters buildings will be named after me. It will be the biggest on campus and is scheduled to open in 2019. I am honored and grateful! #TeamNike @nike”

“Serena Williams is one of the greatest athletes of all time, one of the most inspiring people in sport, and a dominating presence on and off the court,” Nike told Money. “She has won Wimbledon seven times, the US Open six times, and more Grand Slam tennis titles – 23 – than any man or woman in history.”

Today, the world’s highest-paid female athlete also teased a new shoe collaboration with the powerhouse, sporting sneakers boasting a glimmering gold heel and sole, paired with matching gold and white socks.

Here’s to an event better 2018, ‘Rena!

Ad Love: Issa Rae Debuts for CoverGirl

Issa Rae is taking the spotlight in a new way and she’s far from Insecure. The creative is featured in a new CoverGirl ad campaign for the special-edition Melting Pout Metallic lipstick.

In a nod to Rae’s character on her HBO series, “The Pickup” ad features the actress and comedian sitting at a bar talking to an unidentified potential love interest as music plays in the background. She’s a sparkly and stuff.

It’s everything. Check it out:

ModCloth Breaks Up With Black Friday

ModCloth, the online retailer known for its quirky clothing, gifts and décor is breaking up with Black Friday. This year, the brand is inviting its shoppers and employees to spend the holiday as it should be spent, with family, friends and leftover pie.

ModCloth is shutting down its site on Black Friday and giving its employees a day off, so its workers and shoppers can focus on things that make them feel good – namely donating to charity.

 

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 “It’s easy to get caught up in the hustle and bustle of the holidays and we wanted to do something different and remind our community that this time of year is about friends, family and helping others in need,” explained Nicole HaaseModCloth’s vice president and general merchandising manager.

Instead of posts from ModCloth’s social media about all the deals and steals – this week, the brand wants to see what gives YOU the feels.

How to Participate:

Support the spirit of giving and #BlackFridayBreakup by nominating someone you know who is giving back to their community and deserve the recognition. Participants could win $4500 to support their cause or project.

  1. Post a pic or video to Twitter or Instagram (not Stories)
  2. Tell us why your community hero deserves to win
  3. Tag @ModCloth and include the hashtags #BlackFridayBreakup and #ModClothGivingContest in the caption

In return, ModCloth is donating a retail value of over $5MM in merchandise to their friends at Dress for Success, the organization aimed at helping women transitioning back into the workforce and give one deserving do-gooder consumer $4,500.

Shoppers who are eager to get their ModCloth shopping fix need not worry, the retailer will start its Cyber Monday promotions early. The site will be up and running a Cyber Weekend promotion starting on Sunday, November 26 with 30% off deals and free shipping through Tuesday, November 28th.