Here’s a small, but relevant update – Facebook is now letting group admins pin comments in discussion threads.
According to Social Media Today, the option will enable group admins to highlight the best comments, or new angles of interest, which could help spark further discussion around a specific element, and boost engagement and interaction.
It’s the latest in Facebook’s ongoing efforts to make groups a more critical element of The Social Network. That push comes as more social interactions are switching to private or enclosed forums, with messaging apps seeing the biggest shift.
With engagement moving away from the main social feed, Facebook’s looking to capitalize on the fact that more than a billion of its users are engaged in groups, with a significant number of those in what Facebook calls ‘highly meaningful’ communities.
If Facebook can help maximize groups, that could help them ensure users stay engaged, despite the trend away from public sharing. That’s why Facebook’s rolled out a heap of new groups tools in the last 12 or so months, including groups for Pages and group analytics tools.
Adding the ability to pin specific comments may not seem like much, but as noted, it does provide another way for admins to guide the conversation, helping to prompt further comment on the most engaging elements without users needing to scroll through everything else. If a specific comment is sparking discussion, putting it front and center will only help to generate more of it, which could make it a valuable tool for group admins to consider.