Lyft is up to good, yet again. The ride-hailing service will offer free rides to those attending the March for Our Lives rallies this weekend.
The company has teamed up with march organizers in 50 US cities to offer the service. It said it’s committing as much as $1.5 million for the rides.
To take advantage of this offer, a rally attendee will have to reserve a ride to his or her city’s march and receive a code. Earlier this month, Lyft co-founders John Zimmer and Logan Green wrote a letter to the students at Marjory Stoneman Douglas High School, the catalyst behind the rallies after a deadly shooting at their school.
Lyft has been at the forefront when it comes to ridesharing apps that truly impact social good.