Hip hop turned 44 today and Google gave me beats…and life.
Today’s Google Doodle marks the 44th anniversary of the Bronx party credited as the birthplace of hip-hop. The artwork is swagged out with by Def Jam founding creative director Cey Adams, but the fun starts when you click through to the interactive turntable game: Pull from an animated record crate stocked with classic sample material by artists like the Isley Brothers and the Incredible Bongo Band, then match it up with a Google-created beat. Former Yo! MTV Raps host and hip-hop legend, Fab 5 Freddy narrates, prompting users to unlock achievements like “scratch a record.”
The complexity level is kid-friendly, but it’s more than enough fun for adults. Don’t miss the records’ info buttons, which will tell you the BPM and the most famous hip-hop songs to have used the sample. Google’s blog also has an interview with Adams, Fab, and the game design team—read that here and check out one of my faves below.