MTV and the Association of National Advertisers (ANA) will kickoff Women’s History Month with the A Woman Did That programming initiative to help build awareness for the #SeeHer campaign and rally fans around the movement to accurately portray women and girls in media by the year 2020.
Beginning at 8:00 p.m. ET today and concluding at 6:00 p.m. ET on Sunday, March 5, #SeeHer and MTV will spotlight groundbreaking females and their achievements across business, culture, entertainment, music, science, sports and technology, with highlight packages and trivia segments illuminating interesting historical facts and issues that women have faced. The campaign will extend across MTV’s digital and social platforms including its Snapchat Discover channel with Women’s History Month editorial content highlighting powerful and pioneering women.
Featured women will include:
Amani Al-Khatahtbeh: Muslimgirl.com founder and author of Muslim Girl: Coming of Age
Keiana Cave: University of Michigan student, entrepreneur, creator of STEM start-up MARE, and multiple patent holder
Laurie Hernandez: Olympic Gold Medalist and New York Times best-selling author
Lucy Jones: Fashion designer, creator of the Seated Designs collection, exclusively developed for the disabled, and 2016 Forbes 30 under 30 honoree
Rihanna: Multiple Grammy Award winning musician, actress, and 2017 Harvard University Humanitarian Award recipient
Gina Rodriguez: Actress, anti-bullying advocate, member of the Hispanic College Fund Board of Directors, and #MovementMondays Instagram inspiration post
The #SeeHer movement is spearheaded by the ANA, the largest marketing and advertising association in the United States. The #SeeHer initiative was launched in 2016 by ANA subcommittee Alliance for Family Entertainment, the industry’s foremost advocate for sophisticated, realistic, family-themed content on traditional and digital platforms.
#SeeHer’s mission is to lead a movement to accurately portray all women and girls in media so that by 2020 they see themselves reflected as they truly are. 2020 is the 100thanniversary of women gaining the right to vote.
A Woman Did That is MTV parent company Viacom’s first campaign in support of the #SeeHer mission. Additional programs will roll out throughout the year across Viacom’s suite of brands.
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