This Sunday, The New York Times will debut its first-ever ad to run during the Academy Awards. The spot is already appearing on social media platforms.
The simple, black-and-white typographic ad lays out, line by line, a litany of conflicting statements, anchored by the three words, “the truth is” — “The truth is alternative facts are lies. The truth is the media is dishonest…” and so on. All the while, voiceovers of various people proclaiming their own notions of truth play out in the background.
The ad is being released as news outlets have become subject of the news themselves, facing intense scrutiny under the Trump administration, with the president calling out major news organizations. It also comes on the heels of reporters from The Times, CNN and Politico were not allowed to enter the office of the press secretary, Sean M. Spicer in a Press Gaggle earlier today.
Check it out: