Recently, the chief executive of Nike joined a string of top executives in slamming Donald Trump’s immigration ban, and called the policy a threat to values that are at the multinational sports retailer’s core. Mark Parker said that Nike believes in a world where everyone celebrates the power of diversity.
“Regardless of whether or how you worship, where you come from or who you love, everyone’s individual experience is what make us stronger as a whole,” he wrote.“This is a policy we don’t support.”
The company has followed up with a new 90-second spot that “encourages people to take the fairness and respect they see in sport and translate them off the field,” according to a release. The ad features LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Dalilah Muhammad, Gabby Douglas, and Victor Cruz. Actor Michael B. Jordan appears briefly and provides the ad’s voiceover. The soundtrack is a new recording of Sam Cooke’s “A Change Is Gonna Come” from Alicia Keys, who can also be seen in the spot.
The initiative “is centered on using Nike’s voice and the power of sport to inspire people to take action in their communities, with Nike leading by example with its recently announced partnerships with world-class organizations [PeacePlayers International and Mentor: The National Mentoring Partnership] dedicated to advancing this work.”
Nike has also announced plans to donate $5 million in 2017 to “numerous organizations that advance equality in communities across the U.S., including Mentor and PeacePlayers.”
Just do it, Y’all…