Popping Bottles with Blue Apron

Blue Apron is everything to me. In case you have been living under a rock, Blue Apron is a (for the most part) nationwide delivery service that sends you a box of pre-portioned meal ingredients, with recipes. It works for me because I don’t have to think about what I will prepare, going to the grocery store (fun fact about Dupe – I HATE grocery shopping) and missing ingredients. Everything is delivered fresh, to my door on a day that I choose. All I need is a pan or two, some EVOO and fire.

Apparently, I could use a little wine too and Blue Apron what’s me to partake. When you sign up for their monthly wine membership (at an additional cost), you receive 6 hand-selected bottles of wine–3 whites and 3 reds (or rosés when in season)–which can be served with the meals or enjoyed on their own.

Although the idea of getting wine delivered sounded cute – I just didn’t care enough. In fact, after the service was initially announced, I forgot all about it. Until I got a box which included a special “ingredient”:

They sent a cork which read, “How about some wine with dinner” was in a little baggie which read, “Missing something?” Normally, these pouches include meal components. It was such a cute way to remind me and market the service using surprise and delight.

Now will I subscribe? We shall see…


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s