Ad Love: Apple’s The Human Family

Building on Apple’s “Shot on iPhone” the company recently released,”The Human Family,” a new spot with Maya Angelou narrating.

The structure is simple, and reminiscent of a wedding montage against a white background, photos and videos of different faces and families—of all colors, sizes, ages and orientations—flicker by, with the credit of each iPhone photographer underneath.

The spot debut last Friday during the Opening Ceremonies of the Rio Olympics. It’s already gone live across Apple’s social media channels and on the website, where a full subsite is devoted to the “Shot on iPhone” campaign.

I *heart*:

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