As world’s fastest man, Usain Bolt, prepares to make a three-peat of his wins in both the 100m and 200m races at the 2016 Summer Olympics in Rio, Gatorade has debuted an inspiring animated film chronicling the athlete’s rise — and the light-hearted approach that’s helped him along the way.
TBWA/Chiat/Day Los Angeles teamed with Oscar-winning animation shop Moonbot Studios ( and directors Limbert Fabian and Jake Wyatt to deliver the tale. It begins with Bolt’s childhood in Jamaica, when he was a young student sprinting his way to and fro, not even letting a grumbling stomach get in his way of beating an older, more trained runner in an impromptu race.
The story moves on to his days as a junior competitor, highlighting a moment when he’s struck by a bout of the butterflies and the anxiety that comes with representing his country. But those all fall away when his mother reminds him, “You can always go faster when you keep it light.” I love this: