I love Serena Williams and always will. In a new campaign for Gatorade, a young Serena motivates her #1 fan in time for the Olympic games.
“For the Love of Sport,” skillfully portrays various athletes’ dedication and enthusiasm for their sports with humor and heart. Additionally, as part of the new campaign Gatorade will be, for a limited time, featuring Williams and other athletes on its bottles.
Gatorade is also championing a donation initiative. Consumers are encouraged to choose between 19 youth sports-focused organizations to find four that Gatorade will donate $50,000 to on their behalf. Consumers can vote online until November.