Pancakes bring me joy. I’ve never had pancakes on a beach but I imagine if I did, I’d be in heaven. I recently got a slice of heaven.
That’s because IHOP ran its first Facebook Live videos to celebrate its new Paradise Pancakes, which come in flavors like strawberry passion fruit, banana macadamia nut and pineapple upside down. The three videos were simple – three gorgeous stacks of flapjacks appeared on a table on a beach, with no sound except the waves and occasional seagulls in the background. I wasn’t the only fan – the video had over 380,000 video views earlier this week and is IHOP’s top-performing social video to date.
Take a trip with me to Pancake Paradise real quick: