Latte or Flat-White? Starbucks says there’s more to it than that.
The latest ad campaign from Starbucks is another departure from selling coffee, as the chain aims to promote civility following a plea for change in America from its top executive.
The first of a two-page print ad that ran last Thursday features opposing ideas, set against each other in black and white.
During the company’s annual meeting Wednesday, Chairman and CEO Howard Schultz said he struggled to find the right words about “the pain I feel about where America is headed and the cloud hanging over the American people.”
The ad ran in Thursday’s editions of The New York Times and The Wall Street Journal. It can also be seen on the company’s website, where a video that runs about seven minutes shows Mr. Schultz’s comments.
What will you choose?